Ye Hu
Professor - Conn Fellow, Director of Bauer College PhD Programs
Bio
Ye Hu is an award-winning marketing professor at the C. T. Bauer College of Business, University of Houston. He holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania and a B.E. in Economics, B.Sc. in Automotive Engineering from Tsinghua University.
Dr. Hu's recent research focuses on online consumer and expert ratings, retailing, and Internet search. He was the finalist for the Paul E. Green Award of Journal of Marketing Research in 2005. His paper was awarded the Journal of Advertising Research best paper in 2007. His paper received the American Marketing Association Advanced Research Techniques Forum best paper award in 2014. His papers have appeared in Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Marketing Letters, Journal of Retailing, Journal of Interactive Marketing, Journal of Advertising Research, and Customer Needs and Solutions.
An enthusiastic instructor, he received teaching awards from both Purdue University and the University of Houston. He is currently teaching the largest class at the University of Houston, MARK 3336 Introduction to Marketing, with 1,300 strong future business leaders.
Honors and Awards
- Bauer Research Star (2025)
- Highest Teaching Evaluation at the Bauer College of Business, Spring 2017 (Pricing Strategy)
- Bauer G.R.E.A.T. Excellence in Teaching Award, 2016, Best instructor of the Global Energy Management EMBA Program, voted by the Woodlands GEMBA class I (Statistics)
- Robinson Fellowship, Bauer College of Business, University of Houston, 2015-2020
- Best Paper, American Marketing Association Advanced Research Techniques Forum, 2014
- Excellence in Reviewing, Journal of Interactive Marketing, 2013
- Lucile and Leroy Melcher Excellence in Research Award, C. T. Bauer College of Business, 2012
- Best Paper Award, Journal of Advertising Research, 2008
- Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
- Purdue Center of International Business Education and Research Research Grant, 2006
- Finalist, Paul E. Green Award, 2005
- AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003
Research Interests
- Online search
- Social media
- e-WOM
- Conjoint analysis
Areas of Expertise
- Retailing
- Pricing
- Marketing analytics
- Digital marketing
- Applied Bayesian statistics
- Dynamic linear models
- Conjoint analysis
- Entertainment industry
- Automotive industry
Publications
Contact Info
- Phone:
- 713-743-2181
- Email:
- yehu@uh.edu
- Room:
- MH 385G
- Website:
- Visit Web Site
Courses
- MARK 3336 Introduction to Marketing
- MARK 3338 Introduction to Marketing Analytics
- MARK 4338 Marketing Research
- MARK 4363 International Marketing
- MARK 4368 Pricing
- MARK 7338 Introduction to Marketing Analytics
- MARK 7371 Pricing Strategy
- MARK 8397 Empirical Marketing Models
- BZAN 6310 Quantitative Analysis for Business Decisions
- BZAN 7320 Business Modeling For Competitive Advantage
- EDBA 8306 Quantitative Analysis
Education
Ph.D., Marketing & M.A., Statistics, The Wharton School of the University of Pennsylvania
B.E., Economics & B.S., Automotive Engineering, Tsinghua University