Inside Bauer

Inside Bauer is produced for the C. T. Bauer College of Business by the Office of Communications within the Office of the Dean. Distributed twice a year, the magazine highlights student success, faculty research and innovation, programs, alumni and donors and more.

This issue focuses on Houston, and how alumni, faculty and students are helping the city evolve in the city’s industry, culture and community.

This content was developed in late 2019 and early 2020, before the unprecedented global impact of the COVID-19 pandemic, which has no doubt changed the lives of all our students, alumni, partners, faculty and staff, and continues to evolve each day.

You’ll read stories about innovative faculty research, including insight from Assistant Professor Mark Grimes on how computer users' mouse movements can suggest deception, as well as a study by Dean Paul A. Pavlou on how IT can ease urban traffic jams. The issue also includes stories about alumni who are both launching new businesses, like Marisol Garcia De La Cruz (MBA ’15)'s gourmet salsa company, and those who are celebrating tremendous growth and continued success in their operations, including four Bauer alumni businesses on the 2019 Cougar 100.

We also highlight the banner year of entrepreneurship within Bauer College and the City of Houston, with a Number 1 ranking for the Cyvia and Melvyn Wolff Center for Entrepreneurship, culminating in Mayor Sylvester Turner declaring "C. T. Bauer College of Business Day" in the city. And, we look toward the future with an overview of the 2020-2025 Bauer Strategic Plan.

Please take a moment to explore this issue of Inside Bauer, and let us know what you think. You can also share your thoughts and favorite stories on social media, using #BauerLovesHouston.

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