Latest News
Extending A Brand
July 14, 2021
A company extending its brand may be unable to legally use its own trademark unless it can show the brand extension as a “natural expansion,” said Marvin Hurley Professor of Marketing & Entrepreneurship Betsy Gelb, of the C. T. Bauer College of Business.
UH SBDC Announces New Partnership to Strengthen Business Training and Advising
July 12, 2021
The University of Houston Texas Gulf Coast Small Business Development Center (SBDC) Network, a premier business assistance and resource program, is announcing a change in its 35-year partnership with Lone Star College in Montgomery County and North Harris County.
Bauer MBA Student Recognized by Texas Business Hall of Fame
July 8, 2021
Bauer College MBA candidate Anil Gurung has earned the T.T. & W.F. Chao Award through the Texas Business Hall of Fame, which provides funds to financially assist future business leaders. As he works to complete his MBA, Gurung is focused on his business, and serving the Houston area and beyond.
About Us
The C. T. Bauer College of Business at the University of Houston connects industry to academia, providing experiential learning opportunities to students and powering Houston’s workforce.
Bauer College is Houston’s most comprehensive business school, offering a range of degree programs at the undergraduate, graduate and doctoral levels. With a course portfolio ranging from classes covering the business of energy to how to launch a startup, we prepare students not only to get a job, but to make an impact.
Our strong pool of expertise among Bauer faculty gives students an integrated learning experience across academic disciplines. Bauer faculty are distinguished scholars who take an innovative approach to teaching, and many have substantial backgrounds in the professional world, providing our students with their first-hand experiences leading and starting businesses.
Students graduate from Bauer College motivated and ready to make an impact in the world. In fact, more c-suite executives have graduated from Bauer College than any other school in Houston. Our alumni and corporate partners have committed to support Bauer, bolstering our connection to industry and taking the college to the next level of success. Click here to see the roster of the Bauer College Board.
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By the Numbers
Media Mentions
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Make Your Brand’s Nickname Work for You
Harvard Business Review | July 8, 2021 -
How the University of Houston is set to help athletes cash in on their images
Houston Chronicle | June 30, 2021 -
Texas Ended Some Unemployment Benefits So People Would Look For Jobs. Workers Say It’s Not That Simple
Houston Public Media | June 29, 2021 -
American spending on the Fourth of July
WalletHub | June 15, 2021 -
What should military personnel look for in car insurance?
WalletHub | June 15, 2021 -
Opinion: Green jobs are the wave of the future
MarketWatch | May 18, 2021 -
John Cooper School Students Develop Winning Think Tank Business Plan
Hello Woodlands | April 20, 2021 -
Houston Climathon winning microgrid solution is more important now than ever
Houston Innovation Map | April 13, 2021
Inside Bauer
Inside Bauer is produced for the C. T. Bauer College of Business by the Office of Communications within the Office of the Dean. Distributed twice a year, the magazine highlights student success, faculty research and innovation, programs, alumni and donors and more.
In this issue of Inside Bauer, we highlight the idea that “Bauer Connects,” whether that is through person-to-person connection, the college’s innate connection to the city of Houston, or the emerging global connection that the college is building through collaborative outreach, research, and programming. This digital-only issue includes exciting video content as well as related links to other stories, podcasts and virtual interviews!
This sense of connection became even more important and apparent in the face of the COVID-19 pandemic, as the Bauer community created opportunities together by facing the challenges presented over the last year. In this issue, we've highlighted a number of ways that Bauer students, alumni, faculty, staff and partners worked together to find innovative solutions to issues in health care, technology, teaching and connecting.
In addition to the pandemic, our community has come together over the last year to create a venue for conversation and change related to social injustice issues. You'll read stories about the college's focus on diversity, equity and inclusion over the last year, including an interview with Derek Avery, Bauer's first Chair of Inclusive Leadership, as well as alumna Celia Fraser, who was recently recognized by Yahoo! Finance as an emerging D&I leader.
We are also highlighting the many successes of our programs in 2020, in spite of the COVID-19 pandemic, including a second consecutive Number 1 ranking for the Cyvia and Melvyn Wolff Center for Entrepreneurship, a leap of 21 places for our undergraduate program in the Poets&Quants ranking, and a look at how students from the Program for Excellence in Selling supported local nonprofits over the summer by generating $35,000 in revenue, with a pipeline of an additional $100,000.
Please take a moment to explore this issue of Inside Bauer, and let us know what you think. You can also share your thoughts and favorite stories on social media, using #BauerConnects.
Email us if you have questions, would like to be added to the mailing list or would like to suggest a story.
