Bauer Business Minds: Research for the Real World

Featured Bauer Research

Ethical Concerns & Buying Intentions

Bauer’s Decision & Information Sciences Associate Professor Robert Bregman, along with Associate Professor Xiaosong (David) Peng and Professor Wynne Chin, collaborated on research designed to evaluate how consumers’ perceptions of ethical concerns impact their buying. Watch the video to learn more.

Working Wisdom: Bauer Faculty Podcasts

Featured Podcast:

Episode 39: Kelly McCormick – A conversation on using your hustle and heart to create another income stream with UH RED Labs managing director Kelly McCormick and marketing senior Hava Schultz. (iTunes | Play Music | MP3 | Web Player)


Episode 38: Tony Kong – A conversation on diversity, inclusion and creativity in the modern workplace with Associate Professor Tony Kong and Bauer College finance senior David Silveira. (iTunes | Play Music | MP3 | Web Player)

Episode 37: Saleha Khumawala – A conversation on creating connections to produce socially engaged students and to stimulate urban renewal with Robert Grinaker Professor of Accounting and SURE™ Director Saleha Khumawala and Bauer College alumna Brinda Penmetsa (BBA '18). (iTunes | Play Music | MP3 | Web Player)

Listen to more Bauer Faculty Podcasts >

Faculty Focus Videos

Unintended Consequences of the #MeToo Movement

Bauer College Management Professor Leanne Atwater, along with Allison Tringale (Loras College), Rachel Sturm (Wright State), Scott Taylor (Babson College) and Phil Braddy (Center for Creative Leadership), have taken the conversation a step further, constructing two surveys that ask men and women how they believe things will change at work in the wake of the cultural watershed that is #MeToo.

Faculty Senate

Faculty from the C. T. Bauer College of Business serve as members of the University of Houston faculty senate, providing guidance and a common vision for faculty and administration. Bauer faculty provide insight from the classroom to the overall goals of the senate in order to improve campus initiatives.

Meet the Bauer Senators

Faculty Achievements

Dejun Tony Kong, an assistant professor in Department of Management, recently published a paper in Organizational Behavior and Human Decision Processes that focuses on the organizational benefits of personalizing work arrangements and compensation to make employees feel valued and competent and thus, go the extra mile on the job. Read more

Faculty Achievements Page

Editorial Positions and Board Appointments

Professor Saleha Khumawala serves on the board for several premiere business journals, including Research in Governmental and Nonprofit Accounting, Issues in Accounting Education and Journal of Public Budgeting, Accountability and Financial Management.

Faculty Editorial Page

Research by Department

Latest Faculty Research as Featured in Inside Bauer Magazine

Competitive Advantage

Rex Du
Ye Hu

Faculty: Rex Du, professor of marketing; Ye Hu, associate professor of marketing
Publication: Journal of Interactive Marketing, May 2018
Insights: Businesses are breaking new ground in using consumers’ online and offline activity to determine how best to shape a competitive advantage. But increasing concerns about privacy mean the data often is stripped of identifying information. A recently published paper explores a technique for predicting which vehicles are jointly considered by car buyers, even in the absence of information identifying which shopper has shown interest in which vehicle. The findings can help businesses better understand the competitive landscape in the industry, which in turn may lead to better decisions about product design, pricing and promotions that encourage car sales. Read more

Oil Prices and Earnings

Steven Crawford
Volkan Muslu

Faculty: Steven Crawford, assistant professor of accountancy & taxation; Volkan Muslu, associate professor of accountancy & taxation
Conferences: 2017 American Accounting Association; 2017 Lone Star Accounting Research Conference
Insights: Crawford, Muslu and two co-authors provide investors with an important tool in predicting oil price’s effect on their investments using a comprehensive sample of U.S. firms over three decades. In a paper titled “Oil Prices, Earnings and Stock Returns,” they show that an average U.S. company’s sales and expenses increase with oil prices, but its earnings decrease with oil prices. The paper also documents that investors react more strongly to oil-related earnings than non-oil-related earnings. Read more

Auditors and Internal Controls

Yuping Zhao

Faculty: Yuping Zhao, associate professor of accountancy & taxation
Publication: Auditing: A Journal of Practice and Theory
Insights: Previous findings showed that the Sarbanes Oxley Section 404(b) integrated audit was associated with fewer misstatements. Zhao and co-authors predicted and found that the auditor’s ability to detect misstatements would increase when auditors tested the effectiveness of clients’ internal control over financial reporting during the audit. They also found that improvements were more pronounced under certain conditions: when an auditor had less experience, was an industry specialist, or wasn’t a Big Four auditor. Read more


Read more about our latest faculty research in Inside Bauer Magazine
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