Sean W. Richards

Adjunct Faculty

Sean Richards


Sean Richards is Founder and Principal of Four Four Flat, a consultancy providing brand strategy, consumer insights, and advertising services to sports industry clients such as the Bundesliga, University of Nebraska, and Auburn University. He previously served as Partner and Chief Strategy Officer at FusionSports Group, providing brand strategy and digital transformation for clients in the collegiate athletics industry including Texas A&M, TCU, Maryland, Adidas, and Nike. Sean also serves as Board Chairman for CoolxDad, a 501(c)(3) dedicated to aiding and uplifting all fathers of color for impact in the communities they serve. He holds a B.S. in Radio-TV-Film from Texas Christian University, an M.S. in Sports Management from Texas A&M, and an M.B.A. from Texas Christian University.

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