Keith Cox

Professor - Emeritus

Keith Cox


Keith Cox is professor emeritus of the Bauer College of Business, where he taught for more than 40 years, served as chair of the Department of Marketing and Entrepreneurship from 1981 to 1996, and served as Interim Dean in 1998. He received a BBA in Accounting, a MBA, and a Ph. D. in Marketing, all from the University of Texas. He taught courses including International Marketing, Entrepreneurship, Marketing Strategy, Marketing Research and Principles of Marketing, and as the lead professor in Bauer's Principles of Marketing course for many years, he introduced the subject of marketing to thousands of students. Professor Cox has published ten different books and monographs, along with research publications in Journal of Marketing Research, Journal of Marketing, Public Opinion Quarterly, Journal of Retailing, Journal of Advertising Research, and Journalism Quarterly. He was the national president of the American Marketing Association (AMA) in 1979-1980 and served on the Census Advisory Committee for the U.S. Bureau of the Census from 1991 to 1997. Professor Cox received the University of Houston Amoco Teaching Award in 1990 and Melcher Faculty Teaching Excellence Awards in 1989 and 2008. At the University of Houston, he administered a United Nations program for the Shanghai, Beijing and Guangzhou Institutes of Foreign Trade during 1990-1992. He taught in the Madrid Business School in 1990 and in the Texas Business School consortium exchange program in London 1993. In 1980, Professor Cox received the Marketing Man of the Year award from the Houston Chapter of the American Marketing Association. He received an Outstanding Business School Alumni Award from the University of Texas in 1979. In 1996, he was appointed as the Conn Appliance Faculty Fellow at the University of Houston. He was awarded the Wayne Lemburg Award for distinguished service by AMA in 2003.

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