BBA in Marketing

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Selling and Sales Management

Description of Career Opportunities

The largest number of career opportunities for marketing majors is, by far, in the field of selling and sales management. The positions often pay very well and offer substantial autonomy. There are many different kinds of selling. There is “outside” sales, where you call on customers, and “inside” sales, where you interact with customers by phone or electronically. There is selling to businesses and selling to consumers. There is selling to new buyers and selling to existing buyers. Our selling curriculum prepares you for the full range of opportunities.

How Many Jobs Are Available?

Hundreds. These jobs are available through the Sales Career Mixer, Rockwell Career Services, personal networking, and want ads.

Who Is It Good For?

Selling is a good career choice if you: like to help people; are diligent enough to work without close supervision; are a good enough listener to understand what your customers need; and are honest and responsible, so you will keep your word to customers and put their interests first.

Marketing Interest Areas

Sanchez Program for Excellence in Selling

Learn more about the Sanchez Program for Excellence in Selling (PES) that prepares students for careers in selling, facilitates internships and provides career placement.

Suggested Courses

Students interested in selling careers should apply to the Sanchez Program for Excellence in Selling (PES). See https://www.bauer.uh.edu/PESApplication/ for application information. If admitted to PES, you will take the following courses:

  1. MARK 4373, Advanced Professional Selling
  2. MARK 4376, Customer Relationship Management
  3. MARK 4379, Personal Branding
  4. MARK 4380, Digital Selling
  5. MARK 4374, Sales Management

Other suggested courses for MARK majors in PES:

  • MARK 4375, Key Account Selling
  • MARK 4377, Selling for Social Impact
  • MARK 4378, Selling Financial Services


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Emerging Leaders Academic Success Program
C. T. Bauer College of Business
University of Houston
334 Melcher Hall Room 262
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334 Melcher Hall, Room 262
Houston, TX 77204-6021
Email: bba@uh.edu