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Undergraduate
Programs

Career Paths

Marketing BBA Interest Areas

There are a variety of career opportunities for marketing majors. Some of the more common career paths, along with a list of corresponding courses, are linked and listed below:

 

Overview of Marketing Interest Areas

* SS = Strongly Suggested,  S = Suggested, R = required, NA = Not Available (PES Only)

Course Number

Course Title

PES

DM

MR&A

MC

R

MARK 3336

Elements of Marketing

R

R

R

R

R

MARK 3337

Professional Selling

R

R

R

R

R

MARK 3339

Marketing Strategy and Planning

R

R

R

R

R

MARK 4332

Social Media Marketing

 

SS

 

SS

 

MARK 4333

Search Engine Marketing

 

SS

 

 

 

MARK 4338

Marketing Research

 

S

SS

SS

 

MARK 4339

Database Marketing

 

SS

S

S

S

MARK 4362

Applied Buyer Behavior

 

S

S

S

S

MARK 4365

Introduction to Digital Marketing

 

SS

 

S

S

MARK 4367

Advertising and Promotion Management

 

 

 

SS

S

MARK 4368

Pricing

 

 

S

 

S

MARK 4373

Advanced Professional Selling

R

NA

NA

NA

NA

MARK 4374

Sales Force Management

R

NA

NA

NA

NA

MARK 4375

Key Account Selling

SS

NA

NA

NA

NA

MARK 4376

Customer Relationship Management

R

NA

NA

NA

NA

MARK 4377

Sales for Social Impact

S

NA

NA

NA

NA

MARK 4378

Selling Financial Services

S

NA

NA

NA

NA

MARK 4379

Personal Branding

R

NA

NA

NA

NA

MARK 4380

Digital Selling

R

NA

NA

NA

NA

BUSI 3302

Business Internship

SS

SS

SS

SS

SS