Undergraduate

BBA in Marketing

Overview
Courses
Interest Areas

Overview

Topics covered in Marketing (MARK) courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan.

There are several different interest areas in Marketing that students can choose from and are appropriate for students who plan careers in these areas of Marketing.

  • Selling and sales management
  • Retailing
  • Market research and analysis
  • Marketing communications

Careers

For Marketing related internships and career positions, visit the UH Bauer College Rockwell Career Center.

Academic Advising

The Marketing major consists of core classes, pre-business classes, required upper lever business courses, and specific Marketing coursework. Please see the general degree plan linked to above in the gray link box for more detailed information on courses.

  • We encourage current students to meet with an academic advisor to select courses, get support, and stay on track. 
  • Students selecting Marketing as a major must declare by filing a degree plan.  After completing pre-business classes and meeting all other requirements, students should fill out this online form to declare a Marketing major.  **Please review the links for degree plans, requirements, and prerequisite information. 

 

Learn more about the Department of Marketing & Entrepreneurship.

 

Home
Prospective Students
Welcome to Bauer
High School Students
Transfer Students
Current UH Students (Non-Business)
Summer Visiting Students
Second-degree Seeking Students
Former Students
Veterans
Advising
Overview
File a Degree Plan
Courses & Enrollment
Transfer Credit Guide
Former Student Admissions
Academic Notice
Academic Probation
Academic Suspension
Academic Resources
Contact Us
Business Majors
Accountancy & Taxation
Management Information Systems
Supply Chain Management
Finance
Management
Marketing
Entrepreneurship
Bauer Honors
Business Minors
Bauer in D.C. Internship
About the Program
How to Apply
Plan for D.C.
Intern in D.C.
Intern Experience
Contact Us
Emerging Leaders Academic Success Program
For Freshmen Students
For Transfer Students
Certificates
Nonprofit Leadership Alliance Certificate
Ted Bauer Leadership Certificate Program
Bauer Leadership Council
Resources
GPA Calculator
Graduation
Overview
Convocation Ceremony

Incoming Transfer Students

Join us Aug. 18, 2016 for an event just for new transfer students.

Bauer Transfer Student Connection


ELASP
Fall 2016 Application will open July 1
Contact Us

Questions about ELASP:
elasp@bauer.uh.edu

Emerging Leaders Academic Success Program
C. T. Bauer College of Business
University of Houston
334 Melcher Hall Room 262
Houston, TX 77204-6021


See Also:

Contact Us

Undergraduate
Business Programs

334 Melcher Hall, Room 262
Houston, TX 77204-6021
Email: bba@uh.edu