Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to doctoral alum Doug Hughes on being named Department Chair for Marketing in the Muma College of Business at University of South Florida.

Congratulations to UH and our Wolff Center for Entrepreneurship on receiving The Entrepreneurial University Award from the Deshpande Symposium. This award recognizes an institution that demonstrates overall excellence in innovation and entrepreneurship.

Congratulations to Dean Paul Pavlou on winning the 2019 Sheth Foundation/Journal of Marketing Award, which honors a Journal of Marketing article that has had the most significant long-term impact on the field of marketing.

Congratulations to doctoral alum Yashar Atefi and Prof. Michael Ahearne on winning the 2019 AMA Sales SIG Excellence in Research Award, which honors the journal article published during the previous year that has made the most significant contribution to the sales discipline.

Congratulations to doctoral alum Raghu Bommaraju on winning the 2019 AMA Sales SIG Doctoral Dissertation Award.

Congratulations to Prof. Seshadri Tirunillai on winning the 2019 O’Dell Award, which honors a Journal of Marketing Research article that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions

News & Awards