Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to doctoral alum Doug Hughes on being named Department Chair for Marketing in the Broad College of Business at Michigan State University.

Congratulations to Prof. Rex Du on having been a finalist for the 2017 O’Dell Award, which honors a Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methods, and/or practice.

Congratulations to doctoral alum Raj Echambadi on being named Dunton Family Dean of the D’Amore-McKim School of Business at Northeastern University.

Congratulations to Wolff Center for Entrepreneurship students Arsheen Memon, Kiran Meghani, Rishabh Jain, Bryan Martinez, and Emmit Schultz on winning the FLoW Business Plan Competition at Cal Tech.

Congratulations to Program for Excellence in Selling students Yissel Lerma and Justin Anderson on another Top 10 finish at the 2017 National Collegiate Sales Competition. Our PES teams have finished in the Top 10 at NCSC in 11 of the past 13 years.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions

News & Awards