Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to our Wolff Center for Entrepreneurship on being ranked by The Princeton Review as the #2 undergraduate entrepreneurship program in the nation.

Congratulations to WCE alums Christian Kladzyk, Viviane Nguyen, and Juan-Pablo Pimienta on being named to Forbes 30 Under 30.

Congratulations to doctoral alum Alina Sorescu on being named an Associate Editor for Journal of Marketing.

Congratulations to doctoral alum Zachary Hall on being named a Marketing Science Institute Young Scholar, which recognizes the most productive young scholars in the field.

Congratulations to Prof. Michael Ahearne on being named an Associate Editor for Journal of the Academy of Marketing Science and Journal of Service Research.

Congratulations to Prof. Seshadri Tirunillai on being named to the Journal of Marketing Research editorial board.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions