Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to Prof. Rex Du and Prof. Sam Hui on being named to the Journal of Marketing Research editorial board.

Congratulations to Prof. Michael Ahearne, Prof. Shijie Lu, Prof. Vanessa Patrick, and Prof. Seshadri Tirunillai on being reappointed to the Journal of Marketing Research editorial board.

Congratulations to Prof. Seshadri Tirunillai on being a finalist for the 2020 ISMS Long-Term Impact Award, which is given to a paper published in Marketing Science or Management Science that made a significant impact on the field of marketing.

Congratulations to doctoral alums Jeffrey Boichuk and Raghu Bommaraju and Prof. Michael Ahearne on winning the 2020 AMA Sales SIG Excellence in Research Award, which honors the journal article published during the previous year that has made the most significant contribution to the sales discipline.

Congratulations to doctoral student Mohsen Pourmasoudi, Prof. Randy Webb, and Prof. Vanessa Patrick on winning 2019-20 UH Teaching Excellence Awards.

Congratulations to our Wolff Center for Entrepreneurship on being ranked as the #1 undergraduate entrepreneurship program in the nation by The Princeton Review and Entrepreneur magazine.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions

News & Awards