Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to Prof. Seshadri Tirunillai on being a finalist for the 2019 Paul Root Award for the Journal of Marketing article that makes the most significant contribution to the advancement of the practice of marketing.

Congratulations to doctoral student Mohsen Pourmasoudi, Prof. Randy Webb, and Prof. Vanessa Patrick on winning 2019-20 UH Teaching Excellence Awards.

Congratulations to Prof. Michael Ahearne on being among the top 15 scholars in the world for publications in top marketing journals over the past ten years.

Congratulations to our Wolff Center for Entrepreneurship on being ranked as the #1 undergraduate entrepreneurship program in the nation by The Princeton Review and Entrepreneur magazine.

Congratulations to PES students Maysarah Kazia, Aileen McComiskey, Anh-Minh Nguyen, James Oliver, Gabriel Ponce, and Brianna TenBrink on winning 2nd place at the International Collegiate Sales Competition.

Congratulations to doctoral alum Son Lam on receiving the Terry Dean's Advisory Council Professorship in the Terry College of Business at The University of Georgia.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions

News & Awards