Department of Marketing & Entrepreneurship

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won the Howard Award for the best dissertation in the field of marketing twice in the past decade.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review rank Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national undergraduate business plan competitions in recent years.

News

News and Awards

Congratulations to Prof. Vanessa Patrick and doctoral alum Sonja Prokopec on winning the LVMH-SMU Asia Luxury Brand Research Conference Best Paper Award.

Congratulations to Prof. Joel LeBon on being named Co-Chair of the 2017 Global Sales Science Institute Conference.

Congratulations to Program for Excellence in Selling students Lauren Cuevo and Naomi Cosman on placing 8th at the 2016 National Collegiate Sales Competition. PES teams have finished in the Top 10 at NCSC in 10 of the past 12 years.

Congratulations to undergraduate WCE students Kevin Cho, Ody De La Paz, Nick Ravanbakhsh and Dylan Senter – team Sensytech – on winning the 2016 Carnegie Mellon Venture Challenge business plan competition.

Congratulations to doctoral student Mahdi Ebrahimi on being named co-winner of the Marketing Science Institute (MSI) Alden G. Clayton Doctoral Dissertation Proposal Competition.

Read more award stories on our Marketing Awards page

 

Learn More About Bauer's Marketing Degrees