Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to undergraduate WCE students Brad Cathcart, Christian Kladzyk, Viviane Nguyen, and Juan-Pablo Pimienta (Team PolarPanel) on winning 2nd place at the MIT Clean Energy Prize business plan competition.

Congratulations to Prof. Steve Brown and doctoral alum Babu John Mariadoss on winning the 2018 Louis W. Stern Award for contribution to the literature on marketing and channels of distribution.

Congratulations to Prof. Vanessa Patrick on being named to the Journal of Marketing editorial board.

Congratulations to Prof. Rex Du on being named a Marketing Science Institute (MSI) Scholar.

Congratulations to doctoral student Rita To on being named an Emerging Fellow and receiving a research grant from the Academic Advisory Council for Signage Research and Education (AACSRE).

Congratulations to Prof. Ed Blair on being elected President of the Journal of Consumer Research Policy Board.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions