Department of Marketing & Entrepreneurship

How We Rank


The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won the Howard Award for the best dissertation in the field of marketing twice in the past decade.


Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Sales Excellence Institute is a hub for sales research and education.


Entrepreneur magazine and The Princeton Review rank Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national undergraduate business plan competitions in recent years.

Learn More About Bauer's Marketing Degrees


Prof. Seshadri Tirunillai won the 2015 Lehmann Award for best dissertation based article in Journal of Marketing Research.

Doctoral alum Sonja Prokopec was named by the Poets & Quants website as one of its “Best 40 Under 40” business school professors. Sonja is the LVMH Chaired Professor of Luxury Marketing at ESSEC Business School in Paris, France.

Doctoral alum Jeff Boichuk won the 2015 AMA Sales SIG Doctoral Dissertation Award for his dissertation titled, “Developing and Retaining New Hires During the Sales Force Socialization Process.”

Prof. Michael Ahearne and doctoral alums Ryan Mullins, Son Lam, Zach Hall, and Jeff Boichuk won the 2015 AMA Sales SIG Excellence in Research Award which recognizes a journal article published during the previous year that has made a significant contribution to the sales discipline.

Doctoral alum Rob Straughan was named Crawford Family Dean of the Williams School of Commerce, Economics, and Politics at Washington & Lee University.

Prof. Vanessa Patrick was named Associate Editor at Journal of Retailing. Vanessa also serves on the editorial boards of Journal of Consumer Research and Journal of Consumer Psychology.

Read more award stories on our Marketing Awards page