Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank

Marketing:

The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.

Selling:

Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship:

Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.

News

News and Awards

Congratulations to Prof. Michael Ahearne on being among the top 20 scholars in the world for publications in top marketing journals over the past ten years.

Congratulations to undergraduate WCE students Omar Alvarado and Jonathan Thomas on winning third place in the SXSW Project Innovation competition.

Congratulations to doctoral student Phillip Wiseman on winning Best Paper in the Personal Selling and Sales Management track at the 2019 AMA Winter Educators Conference.

Congratulations to doctoral student Mohsen Pourmasoudi on winning the 2019 Organizational Frontline Research Young Scholar Award.

Congratulations to Prof. Vanessa Patrick on being named an Associate Editor for Journal of Consumer Psychology.

Congratulations to our Wolff Center for Entrepreneurship on being ranked by The Princeton Review as the #2 undergraduate entrepreneurship program in the nation.

Programs

BBA in Entrepreneurship

Program for Excellence in Selling

Master of Science in Marketing

Ph.D. in Marketing

Course Descriptions

News & Awards