Sam Hui

Associate Professor

Sam Hui


Sam Hui joined University of Houston Bauer College of Business as an Associate Professor of Marketing in July 2014, after spending six years as Assistant Professor at NYU Stern School of Business. His research interests focus on in-store shopper marketing, the entertainment industry (movies, gambling, games), online retailing, and Bayesian models.

Sam Hui received a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania in 2008. He has been selected as a MSI young scholar in 2013, and the AMA Retail and Pricing SIG Young Scholar in 2014. Professor Hui is the winner of the MSI/H. Paul Root Award in 2014. Professor Hui's academic research has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Annals of Applied Statistics, Quantitative Marketing and Economics, and Bayesian Analysis., a commercialization based on Professor Hui's research on social media listening has been named a finalist in the 2011 NYU Technology Venture Competition.

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Ph.D., Marketing from Wharton School of the University of Pennsylvania