Symposium 2016

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2015 symposium here

34th Annual Symposium

Meet and Greet

UH Marketing 34th Annual Symposium

UH Marketing 34th Annual Symposium

UH Marketing 34th Annual Symposium

UH Marketing 34th Annual Symposium
Welcoming Remarks

Professor Ed Blair, University of Houston

UH Marketing 34th Annual Symposium
Keynote Speaker Introduction

Professor James Hess, University of Houston

UH Marketing 34th Annual Symposium
Keynote Address

Professor Kannan Srinivasan, Carnegie Mellon University

UH Marketing 34th Annual Symposium
Faculty and Student Discussions
UH Marketing 34th Annual Symposium UH Marketing 34th Annual Symposium UH Marketing 34th Annual Symposium UH Marketing 34th Annual Symposium
Session I – Consumer Behavior
Chair: Professor Vanessa Patrick

“It's Too Pretty to Use! The Impact of Product Aesthetics on Consumption Behaviors”
By Freeman Wu, Arizona State University

UH Marketing 34th Annual Symposium

“The Bounded Self: Possessions, Identity Activation, and Task Performance”
By Jaeyeon Chung, Columbia University

UH Marketing 34th Annual Symposium

“'Busy = Good' or 'Busy = Bad'?: Lay Theories about the Valence of Busyness Influence Volunteering Intentions”
By Mahdi Ebrahimi, University of Houston

UH Marketing 34th Annual Symposium
Session II – Modeling & Strategy
Chair: Professor James Hess

“Relative Strategic Emphasis and Firm Idiosyncratic Risk: The Moderating Role of Attainment Discrepancy and Demand Instability”
By Kyuhong Han, Rice University

UH Marketing 34th Annual Symposium

“Modeling the Impact of Digital Piracy on Quality Competition”
By Peng Wang, University of Arizona

UH Marketing 34th Annual Symposium

“Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Network”
By Mina Ameri, University of Texas at Dallas

UH Marketing 34th Annual Symposium
Session III – Consumer Behavior
Chair: Professor Melanie Rudd

“Effect of Anger and Anxiety on Choice in Self-Control Dilemmas”
By Shruti Koley, Texas A&M University

UH Marketing 34th Annual Symposium

“Of Photographs, Souvenirs, and Ticket Stubs: Why Consumers Keep Mementos”
By Charlene Chu, UCLA

UH Marketing 34th Annual Symposium

“Thinking versus Feeling: The Effect of Self Beliefs on Financial Decision Avoidance”
By Jane Park, University of Florida

UH Marketing 34th Annual Symposium

“How Inducing Gratitude in Consumers Mitigates Their Negative Reactions to Product Failure”
By Arianna Uhalde, University of Southern California

UH Marketing 34th Annual Symposium