Doctoral
Ph.D. Symposium
UH Marketing Doctoral Symposium
The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.
See images from the 2015 symposium here
34th Annual Symposium
| Meet and Greet |
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| Welcoming Remarks |
Professor Ed Blair, University of Houston
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| Keynote Speaker Introduction |
Professor James Hess, University of Houston
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| Keynote Address |
Professor Kannan Srinivasan, Carnegie Mellon University
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| Faculty and Student Discussions |
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| Session I – Consumer Behavior Chair: Professor Vanessa Patrick |
“It's Too Pretty to Use! The Impact of Product Aesthetics on Consumption Behaviors”
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“The Bounded Self: Possessions, Identity Activation, and Task Performance”
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“'Busy = Good' or 'Busy = Bad'?: Lay Theories about the Valence of Busyness Influence Volunteering Intentions”
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| Session II – Modeling & Strategy Chair: Professor James Hess |
“Relative Strategic Emphasis and Firm Idiosyncratic Risk: The Moderating Role of Attainment Discrepancy and Demand Instability”
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“Modeling the Impact of Digital Piracy on Quality Competition”
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“Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Network”
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| Session III – Consumer Behavior Chair: Professor Melanie Rudd |
“Effect of Anger and Anxiety on Choice in Self-Control Dilemmas”
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“Of Photographs, Souvenirs, and Ticket Stubs: Why Consumers Keep Mementos”
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“Thinking versus Feeling: The Effect of Self Beliefs on Financial Decision Avoidance”
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“How Inducing Gratitude in Consumers Mitigates Their Negative Reactions to Product Failure”
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Related Links
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Department of Accountancy & Taxation
Melcher Hall Room 370
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4820
Fax: 713-743-4828
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Department of Finance
Melcher Hall Room 220
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4778
E-mail ID: alamont@uh.edu
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Department of Management
Melcher Hall Room 315
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4650
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Department of DISC
Melcher Hall Room 280
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4747
Related Links
Contact Us
Department of DISC
Melcher Hall Room 280
The University of Houston
Houston, TX 77204-6021
Phone: 713-743-4747
E-mail: disc@uh.edu
Call for Nominations for Doctoral Excellence Awards Ends July 17
News
New grants supporting research and travel have been announced. Learn more in the new section under "Financial Support" on the Accepted Students page of the website. Deadlines are Jan. 9, 2017 and Feb. 1, 2017 and April 5, 2017.
APPLY NOW
Contact Information
Professor Vanessa Patrick,
Director of Doctoral Programs
Professor Tong Lu,
Accounting Program Coordinator
Professor Kris Jacobs,
Finance Program Coordinator
Professor Richard DeFrank,
Management Program Coordinator
Professor Randolph Cooper,
MIS Program Coordinator
Professor Rex Du,
Marketing Program Coordinator
Professor Funda Sahin,
Supply Chain Management Program Coordinator
