Doctoral

Ph.D. Symposium

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2017 symposium here

36th Annual Symposium

Meet and Greet

Welcoming Remarks
Professor Seshadri Tirunillai - University of Houston
Introduction of the Keynote Speaker
Professor Melanie Rudd - University of Houston
Keynote Address “How Object History Shapes Consumer Behavior”
Professor Chris Janiszewski - University of Florida
Faculty and Student Discussions

Session I – Consumer Behavior Chair: Professor Melanie Rudd
“Lead by Example? Custom-made Product Examples from Close Others Lead Consumers to Make Dissimilar Choices” By Jennifer Lee, University of Southern California
“Giving “To” versus “On Behalf of”: Charitable Gift Requests Lead to Less Generous Giving” By Michelle Daniels, Arizona State University
“Minimalist vs. Maximalist: When and How Differences in Design Styles Influence Consumer Self-Brand Connection” By Ngoc (Rita) To, University of Houston
Session II – Consumer Behavior Chair: Professor James Hess
“Human or robot? Consumer reactions to social robots” By Noah Castelo, Columbia University
“Does Sharing Make You Smarter? Sharing without Reading Leads to Inflated Subjected Knowledge” By Frank (Jianqing) Zheng, University of Texas at Austin
Session III – Consumer Behavior Chair: Professor Partha Krishnamurthy
“How Object History Shapes Consumer Behaviors” By Charis Li, University of Florida
“The Effect of Pain of Payment on Variety Seeking” By Liang Huang, University of Arizona
Session IV – Modeling Chair: Professor Seshadri Tirunillai
“The impact of mobile app adoption on grocery purchase behavior” By Boram Lim, University of Texas at Dallas
“Offline Consumer Search in the US Auto Industry” By Dan Yavorsky, UCLA
“Dynamic Segmentation by Multiple Items Purchases Using Machine Learning: Leveraging Transaction and Attitudinal Data” By Milad Darani, Texas A&M University

Meet and Greet

Welcoming Remarks

Professor Seshadri Tirunillai - University of Houston

Introduction of the Keynote Speaker

Professor Melanie Rudd - University of Houston

Keynote Address
“How Object History Shapes Consumer Behavior”

Professor Chris Janiszewski - University of Florida

Faculty and Student Discussions

Session I – Consumer Behavior
Chair: Professor Melanie Rudd

“Lead by Example? Custom-made Product Examples from Close Others Lead Consumers to Make Dissimilar Choices”
By Jennifer Lee, University of Southern California

“Giving “To” versus “On Behalf of”: Charitable Gift Requests Lead to Less Generous Giving”
By Michelle Daniels, Arizona State University

“Minimalist vs. Maximalist: When and How Differences in Design Styles Influence Consumer Self-Brand Connection”
By Ngoc (Rita) To, University of Houston

Session II – Consumer Behavior
Chair: Professor James Hess

“Human or robot? Consumer reactions to social robots”
By Noah Castelo, Columbia University

“Does Sharing Make You Smarter? Sharing without Reading Leads to Inflated Subjected Knowledge”
By Frank (Jianqing) Zheng, University of Texas at Austin

Session III – Consumer Behavior
Chair: Professor Partha Krishnamurthy

“How Object History Shapes Consumer Behaviors”
By Charis Li, University of Florida

“The Effect of Pain of Payment on Variety Seeking”
By Liang Huang, University of Arizona

Session IV – Modeling
Chair: Professor Seshadri Tirunillai

“The impact of mobile app adoption on grocery purchase behavior”
By Boram Lim, University of Texas at Dallas

“Offline Consumer Search in the US Auto Industry”
By Dan Yavorsky, UCLA

“Dynamic Segmentation by Multiple Items Purchases Using Machine Learning: Leveraging Transaction and Attitudinal Data”
By Milad Darani, Texas A&M University