Symposium 2015

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2014 symposium here

33rd Annual Symposium

Meet and Greet

UH Marketing 33rd Annual Symposium

UH Marketing 33rd Annual Symposium

UH Marketing 33rd Annual Symposium

UH Marketing 33rd Annual Symposium
Welcoming Remarks

Professor Ed Blair, University of Houston

UH Marketing 33rd Annual Symposium
Introduction of the Keynote Speaker

Professor Vanessa Patrick, University of Houston

UH Marketing 33rd Annual Symposium
Keynote Address
“Success Factors in Research ‐ Stories from Studies on Social Influence”

Professor Darren Dahl, Editor-in-Chief, Journal of Consumer Research

UH Marketing 33rd Annual Symposium
Faculty and Student Discussions
UH Marketing 33rd Annual Symposium UH Marketing 33rd Annual Symposium UH Marketing 33rd Annual Symposium UH Marketing 33rd Annual Symposium
Session I – Consumer Behavior
Chair: Professor Vanessa Patrick
UH Marketing 33rd Annual Symposium

“Cross‐Domain Effects of Guilt on Desire for Self‐Improvement Products”
By Thomas Allard, University of British Columbia

UH Marketing 33rd Annual Symposium

“It Just Gets Better and Better: The Development of Sensitization for Food Consumption”
By Cammy Crolic, University of Florida

UH Marketing 33rd Annual Symposium

“Stemming the Tide of Overconsumption: How Evoking Desire for One's Possessions Promotes Prudent Shopping Decisions”
By Nivriti Chowdhry, Rice University

UH Marketing 33rd Annual Symposium
Session II – Modeling & Strategy
Chair: Professor James Hess

“Designing Feedback in Idea Contests”
By Rambod Dargahi, University of Houston

UH Marketing 33rd Annual Symposium

“Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization”
By Shan Yu, University of Arizona

UH Marketing 33rd Annual Symposium

“The Role of Long tail Sellers on Service Provision under Platform Screening”
By Zibin Xu, University of Southern California

UH Marketing 33rd Annual Symposium
Session III – Modeling
Chair: Professor Seshadri Tirunillai

“The Effect of Data Breach Announcement on Customers' Purchase and Channel Choice Behavior”
By Joon Ho Lim, Texas A&M University

UH Marketing 33rd Annual Symposium

“The Impact of Multi-channel Advertising and Inertia on Online Search and Purchase”
By Yiyi Li, UT Dallas

UH Marketing 33rd Annual Symposium

“The Joint Impact of Revenue-based Loyalty Programs and Promotions on Consumer Purchase Behaviors”
By Jia Liu, Columbia University

UH Marketing 33rd Annual Symposium
Session IV – Consumer Behavior
Chair: Professor Melanie Rudd

“Why and How Brand Loyalty and Product Choice Differs Cross-Culturally”
By Mirei Takashima, UCLA

UH Marketing 33rd Annual Symposium

“Lots to do or lots of ways to do it? The role of mood and mindset on motivation”
By Eunjoo Han, UT Austin

UH Marketing 33rd Annual Symposium

“Are Salespeople or Signs more Persuasive? The Moderating Role of SES on Consumer Responses to Verbal vs. Written Product Information”
By Freeman Wu, Arizona State University

UH Marketing 33rd Annual Symposium