Symposium 2014

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2013 symposium here

32nd Annual Symposium

Meet and Greet
UH Marketing 32nd Annual Symposium
UH Marketing 32nd Annual Symposium
Welcoming Remarks

PhD Student Yashar Atefi - University of Houston

UH Marketing 32nd Annual Symposium
Introduction of the Keynote Speaker

Professor Steve Brown - University of Houston

UH Marketing 32nd Annual Symposium
Keynote Address
“Research Skills Required for Publishing in the Major Marketing Journals”

Professor Gary Frazier - University of Southern California

UH Marketing 32nd Annual Symposium
Faculty and Student Discussions
UH Marketing 32nd Annual Symposium UH Marketing 32nd Annual Symposium UH Marketing 32nd Annual Symposium UH Marketing 32nd Annual Symposium
Session I – Consumer Behavior
Chair: Professor James Hess
UH Marketing 32nd Annual Symposium

“I'll keep the Cuddly One: Effects of Visual Cuteness versus Elegance on Product Retention”
By Michael Jia, University of Southern California

UH Marketing 32nd Annual Symposium

“Cross-Category Referencing and Numerical Anchoring”
By Weixing Ma, University of Houston

UH Marketing 32nd Annual Symposium

“Smart Phones, Bad Decisions? The Impact of In-store Mobile Technology Use on Consumer Outcomes”
By Michael Sciandra, University of Pittsburgh

UH Marketing 32nd Annual Symposium
Session II – Consumer Behavior
Chair: Professor Seshadri Tirunillai

“The Endowment Effect for Experiences”
By Li Jiang, University of California at Los Angeles

UH Marketing 32nd Annual Symposium

“When a picture is worth less than a thousand words”
By Gia Nardini, University of Florida

UH Marketing 32nd Annual Symposium

“The Role of Reactance in Responses to One-Sided Advertisements: How Healthy-Related Appeals Backfire among Restrained Eaters”
By Nguyen Pham, Arizona State University

UH Marketing 32nd Annual Symposium
Session III – Modeling & Strategy
Chair: Professor Ye Hu

“Search Engine Advertising: A Model of Competition across Search Engines”
By Mohammad Zia, University of Texas at Dallas

UH Marketing 32nd Annual Symposium

“A Flexible Bayesian Nonparametric Model for Ordinal Data”
By Lan Liang, University of Texas at Austin

UH Marketing 32nd Annual Symposium

“Social Learning from Interdependent Sources”
By Jae Young Lee, University of Pennsylvania

UH Marketing 32nd Annual Symposium
Session IV – Consumer Behavior
Chair: Professor Melanie Rudd

“The Effects of Evoking Multiculturalism on Choices”
By Hanie Wang, Rice University

UH Marketing 32nd Annual Symposium

“The Pleasure of Liking (and Disliking)”
By Shiri Melumad, Columbia University

UH Marketing 32nd Annual Symposium

“This is Important, but Don't Tell Me That”
By Scott Davis, Texas A&M University

UH Marketing 32nd Annual Symposium