Doctoral
Programs

Symposium 2012

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the 2011 symposium here

30th Annual Symposium

Meet and Greet

Welcoming Remarks
Professor James Hess - University of Houston
Introduction of the Keynote Speaker
Professor Michael Ahearne - University of Houston
Keynote Address “Publishing in Top Tier Journals”
Professor Ajay Kohli - Georgia Tech.
Faculty and Student Discussions

Session I – Presentations Chair: Professor James Hess
“The Effect of Ordering decision by Choice-Set Size on Consumer Search” By Nicholas Reinholtz, Columbia University
“Evaluation of Experiences Prior To Choice” By Inigo Gallo, University of California, Los Angeles
“Customer Participation In Context: An Investigation of Context Complexity, Information Sharing, and Interactional Control in Value Co-Creation” By Si (Helen) Wang, Arizona State University
Session II – Presentations Chair: Professor Rex Du
“Analyzing Internet Search for Multi-Featured Products: The Case of Automobiles” By Sina Damangir, University of Houston
“A Dynamic Equilibrium Model of Durable Goods Market: Intertemporal Pricing and Durability Extension for Video Games” By Joon Ro, University of Texas, Austin
“Does a Recall for One Brand Hurt Another? Negative Halo in Online Conversations” By Abhishek Borah, University of Southern California
Session III – Presentations Chair: Professor Ye Hu
“Evaluation the Effect of Affinity Card Programs on Customer Profitability: Using Propensity Score Matching” By Ali Bakhtiari, University of Texas, Dallas
“A Model of Online Service Retailers in Horizontally Differentiated Markets” By Yang Wang, Rice University
Session IV – Presentations Chair: Professor Seshadri Tirunillai
“How Does Media Coverage of Climate Change Affect Consumer Adoption of Sustainable Products? Evidence from the U.S. Hybrid Vehicle Market” By Liang Zhao, University of Arizona
“Sources and Financial Consequences of Product-Harm Crisis: Evidence from Automobile Industry” By Wonjoo Yun, Texas A&M University

Meet and Greet

Welcoming Remarks

Professor James Hess - University of Houston

UH Marketing 30th Annual Symposium

Introduction of the Keynote Speaker

Professor Michael Ahearne - University of Houston

UH Marketing 30th Annual Symposium

Keynote Address
“Publishing in Top Tier Journals”

Professor Ajay Kohli - Georgia Tech.

UH Marketing 30th Annual Symposium

Faculty and Student Discussions

Session I – Presentations
Chair: Professor James Hess

“The Effect of Ordering decision by Choice-Set Size on Consumer Search”
By Nicholas Reinholtz, Columbia University

UH Marketing 30th Annual Symposium

“Evaluation of Experiences Prior To Choice”
By Inigo Gallo, University of California, Los Angeles

UH Marketing 30th Annual Symposium

“Customer Participation In Context: An Investigation of Context Complexity, Information Sharing, and Interactional Control in Value Co-Creation”
By Si (Helen) Wang, Arizona State University

UH Marketing 30th Annual Symposium

Session II – Presentations
Chair: Professor Rex Du

“Analyzing Internet Search for Multi-Featured Products: The Case of Automobiles”
By Sina Damangir, University of Houston

UH Marketing 30th Annual Symposium

“A Dynamic Equilibrium Model of Durable Goods Market: Intertemporal Pricing and Durability Extension for Video Games”
By Joon Ro, University of Texas, Austin

UH Marketing 30th Annual Symposium

“Does a Recall for One Brand Hurt Another? Negative Halo in Online Conversations”
By Abhishek Borah, University of Southern California

UH Marketing 30th Annual Symposium

Session III – Presentations
Chair: Professor Ye Hu

“Evaluation the Effect of Affinity Card Programs on Customer Profitability: Using Propensity Score Matching”
By Ali Bakhtiari, University of Texas, Dallas

UH Marketing 30th Annual Symposium

“A Model of Online Service Retailers in Horizontally Differentiated Markets”
By Yang Wang, Rice University

UH Marketing 30th Annual Symposium

Session IV – Presentations
Chair: Professor Seshadri Tirunillai

“How Does Media Coverage of Climate Change Affect Consumer Adoption of Sustainable Products? Evidence from the U.S. Hybrid Vehicle Market”
By Liang Zhao, University of Arizona

UH Marketing 30th Annual Symposium

“Sources and Financial Consequences of Product-Harm Crisis: Evidence from Automobile Industry”
By Wonjoo Yun, Texas A&M University

UH Marketing 30th Annual Symposium