Symposium 2011

UH Marketing Doctoral Symposium

The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them.

See images from the most recent symposium here

29th Annual Symposium

Meet and Greet
UH Marketing 29th Annual Symposium
UH Marketing 29th Annual Symposium
Welcoming Remarks

Professor Jim Hess - University of Houston

UH Marketing 29th Annual Symposium
Keynote Speaker Introduction

Professor Rex Du - University of Houston

UH Marketing 29th Annual Symposium
Keynote Address
“How to survive the Publish or Perish game”

Professor Wagner Kamakura

UH Marketing 29th Annual Symposium
Faculty and Student Discussions
UH Marketing 29th Annual Symposium UH Marketing 29th Annual Symposium
Session I – Presentations
Chair: Professor Rex Du

“From categorization to judgment: Seeing your traits in what you own (and their opposite in what you don’t)”
By Liad Weiss, Columbia University

UH Marketing 29th Annual Symposium

“Does connectedness improve consumer’s choices to capitalize on the experience of others”
By Stephen He, Georgia Tech University

UH Marketing 29th Annual Symposium

“Is It Worth the Money? The Effects of Regulatory Focus on Consumers’ Sensitivity to Price and Quality”
By Woo Jin Choi, Texas A&M University

UH Marketing 29th Annual Symposium
Session II – Presentations
Chair: Professor Ye Hu

“Priming vs. Wearout: Early Prelaunch Advertising, Online Buzz, and New-Product Sales”
By Ho Kim, University of California, Los Angeles

UH Marketing 29th Annual Symposium

“Considering the Joint Impact of Fashion and Consumption Utility on Conspicuous Goods Using an Analytical Model”
By Richard Schaefer, University of Texas at Austin

UH Marketing 29th Annual Symposium

“The Job Market for Assistant Professors in Marketing”
By César Zamudio, University of Texas at Dallas

UH Marketing 29th Annual Symposium
Session III – Presentations
Chair: Professor Jim Hess

“Do Group-Based Incentives Work? Evidence from the Lab and the Field”
By Hua Chen, University of Houston

UH Marketing 29th Annual Symposium

“Don't Go to the Grocery Store Hungry? The Effect of Hunger on Food Attractiveness and Consumption”
By Christine Ringler, Arizona State University

UH Marketing 29th Annual Symposium

“Mass Behavior in a World of Connected Strangers: A Theoretical Model of Social Learning with Experimental Evidence”
By Jurai Zhang, University of Arizona

UH Marketing 29th Annual Symposium
Session IV – Presentations
Chair: Professor Rupinder Jindal

“Customer Divestment”
By Hanie Lee, Rice University

UH Marketing 29th Annual Symposium

“How brand relationships foster forgiveness: The mediating roles of desire to restore the relationship and biased processing”
By Leigh Anne Novak Donovan, University of Southern California

UH Marketing 29th Annual Symposium
Plaque Presentation and Concluding Remarks

Professor Wagner Kamakura and Professor Edward Blair - University of Houston

UH Marketing 29th Annual Symposium