Frequently Asked Questions

Frequently Asked Questions for Ph.D. in Marketing applicants are presented here, divided into the categories:

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  • Is a Marketing PhD a more advanced MBA degree?

    It is not a supercharged MBA. A PhD is very different from an MBA. An MBA degree is a professional degree for future business leaders. All our recent Ph.D. graduates went on to become college professors who conduct research, create new knowledge, and teach marketing classes in universities and colleges.

  • Must I have a master's degree to enter the Ph.D. program?

    No. It is not a prerequisite. However, majority of the candidates in the past years have had masters degrees.

  • How important is my work experience in the admission decision?

    Professional experience is not required for admission.

  • Must I have an undergraduate degree to enter the Ph.D. program?

    Yes. You must have a four-year undergraduate degree from an accredited college or university if you received your education in the United States. If you are an international applicant, your undergraduate degree must be the equivalent of a U.S. four-year bachelor's degree. If you have completed a three-year Bachelor of Commerce (B.Com) degree from India or Pakistan, we also require that you have completed the Master of Commerce (M.Com) degree or equivalent post-graduate degree. For specifics on International requirements, you may contact the International Admissions Office.

  • What undergraduate major is required?

    No particular undergraduate major is required in order to pursue the Ph.D. in Marketing. Past students have varied backgrounds when entering the program.

  • Can I apply as a transfer student from a Ph.D. program at a different school?

    All applicants must complete an application with all the required materials before the deadline, regardless of their status at another school.

  • Does Bauer offer a professional or part-time Ph.D. in Marketing?

    No. Our program is academic oriented and all our Ph.D. students are full time.

  • Do I need to have academic publications to be admitted?

    No. It is rare for a Ph.D. applicant to already have high-quality academic publications.

  • Admissions Process
  • What is the deadline for application?

    We begin accepting applications in September for the following academic year. We strongly recommended that all applicants submit your online application/uploaded documents before January 10.

  • When will I be notified of the admission committee's decision?

    The faculty start to meet in January to make admission decisions. Admission notification is made by April 15.

  • How many Ph.D. students does your program admit each year?

    Every year we admit two to three students to the program from an applicant pool of more than 50.

  • Do you accept consumer behavior / quantitative students this year?

    We admit the best applicants, irrespective of the intended research interests. Every year, we recruit both consumer behavior and quantitative students.

  • Do Bauer Marketing Ph.D. students receive financial aid?

    All students admitted into the Ph.D. program receive financial aid up to five years, ranging from $31,870 to $35,710, based on (1) a $2,100 per month stipend with annual increases through the third year, (2) a possible fellowship during a student's first two years and teaching compensation thereafter, and (3) tuition waiver (less student-paid fees). Our doctoral students work as graduate assistants, doing joint research with faculty members.

  • How are the recent job placements of your program?

    You can find our recent placements online and view the profiles and websites of our current Ph.D. students and alumni accomplishments.

  • Can I do it part time or online?

    The Ph.D. in Marketing program at Bauer is a full time program. No Ph.D. level course is offered through online or distance learning.

  • How many years does it take to earn a Ph.D. in Marketing?

    Most of our doctoral students complete the program in five years.

  • Can I register to begin my Ph.D. in Marketing program for a spring or summer semester?

    Admission is only for the Fall semester.

  • Can I request an interview or visit during the application process?

    Interviews are not granted prior to admission decisions.

  • Can I request feedback on my application prior to admission decisions?

    The admissions committee or marketing faculty cannot offer feedback on individual applications.

  • Can I request feedback on my application if I am not offered admission?

    The admissions committee cannot offer feedback on individual applications.

  • Can the application fee be waived?


  • GMAT, GRE, & GPA
  • Do you accept the GRE instead of GMAT score?

    Either GRE or GMAT is acceptable. While there is no minimum test score requirement, good performance improves the chance of admission. The scores cannot be older than 5 years, and official scores should be sent to University of Houston, Main Campus ETS code 6870.

  • Can the GMAT/GRE scores be waived?

    No. GMAT/GRE score CANNOT be waived. There are no exceptions.

  • What is the minimum score required for the GMAT or GRE?

    There is no minimum score requirement, but good performance improves the chance of admission. The median GMAT score of our current Ph.D. students is 680. A GMAT score lower than 600 or a combined GRE score lower than 300 significantly reduces the probability of admission.

  • What is the minimum acceptable grade point average (GPA)?

    There is no minimum GPA requirement, but good performance improves the chance of admission.

  • If I take the GMAT/GRE more than once, are my scores averaged?

    No. The admissions decision will be based on your highest score. Scores cannot be older than five years.

  • I've taken the GMAT/GRE more than once. Can I submit components from various testing dates?

    No. Component GMAT/GRE scores must be reported from the same test.

  • What if my official GMAT/GRE scores arrive after the deadline?

    We must have your official GMAT/GRE score to issue the official admission offer. ETS generally takes 12-15 working days to send the scores. Any delay in official score will delay the admission process. So please plan accordingly.

  • How long does it take for UH to receive my scores?

    Usually, official scores will be reported to UH four weeks after you take the test.

  • Is the TOEFL or equivalent required for foreign applicants?

    Yes, if you earned your college degree outside the U.S., Australia, New Zealand, English-speaking Canada, or the United Kingdom, regardless of whether the program you attended was conducted in English. TOEFL scores may not be more than 2 years old. TOEFL is waived for applicants who earned a previous college degree (Undergraduate, Master's, or Doctoral) in the countries listed above.

  • I'm a foreign student studying in the U.S., but haven't received my degree yet, can TOEFL be waived?

    If you are going to earn a college degree (Undergraduate, Master's, or Doctoral) before enrollment in our doctoral program (August), TOEFL can be waived. This is applicable to degrees in the U.S., Australia, New Zealand, English-speaking Canada, or the United Kingdom. Studying but without earning a college degree in the aforementioned countries, TOEFL cannot be waived.

  • What's the minimum TOEFL requirement for your program?

    The minimum TOEFL requirement is 105 (iBT).

  • Must I also take the TWE (Test of Written English)?

    No, it is not required for admission.

  • My education was completed overseas, but I am now a U.S. citizen. Can the TOEFL be waived?

    No. Whether you are a U.S. citizen (or permanent resident) is not the issue. You must take the TOEFL unless you have completed a previous academic degree in one of the countries mentioned above.

  • If I take the TOEFL more than once, are my scores averaged?

    No. We consider only your highest score.

  • Do you accept IETLS score as an alternative to TOEFL?

    Yes. We accept IELTS score. If you are an international applicant, please refer the English language proficiency requirements.

  • I completed an ESL program with UH. Does the certificate allow me to waive the TOEFL?


  • Academic and Department Information
  • How do I find out more information about the Marketing faculty at Bauer?

    We have world-class faculty with diverse backgrounds and research interests. Please go to the faculty directory to find the details. This is a very active research community, as shown in our publications page. Between 2018 and 2021, our faculty published 13 papers in the top marketing journals (Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Marketing Science). This is the platinum standard for research and is not easily accomplished. This puts our department in the top 50 of marketing departments in the U.S.

  • How much do Ph.D. students interact with the faculty?

    In addition to daily interactions with the faculty, we also have a number of opportunities for doctoral students to increase their exposure to research. Each Friday we have a research seminar where scholars from universities all over the country and the world come to present their research to the faculty and students. During this visit, the visiting scholar has breakfast with a group of doctoral students and meets with them to answer questions and discuss research. For the last three decades, we have hosted the annual UH Marketing Ph.D. Symposium where doctoral students from major Ph.D. programs - UH, Arizona, Arizona State, Columbia, Florida, Texas A&M, UCLA, USC, UT Austin, UT Dallas, and Wharton - come to UH to present their research.

  • What courses do I take in my Marketing Ph.D. program?

    The Department of Marketing and Entrepreneurship offers several Ph.D. level core courses. In addition, students may take electives on Economics, Psychology, Management and other related disciplines. You can find more information regarding our curriculum.

  • What's the culture of the Ph.D. program?

    The Marketing Ph.D. program is a closely knitted group composed of faculty and students. Our faculty come to the department everyday, and their offices are always open to our Ph.D. students. Our students study together; they hang out together; they help each other. Life-long friendships and collaborations develop. To get the view of our culture from a student's perspective, feel free to contact our Ph.D. students directly.


How to Apply
Accepted Students
Program Overview
Program Requirements
Bauer Ph.D. Policies
Grievance Policy
Doctoral Accomplishments
Doctoral Program Newsletter
Program of Study
Ph.D. Accomplishments
Ph.D. Student Directory
Ph.D. Student Directory
Recent Graduates
Qualifying Exam
Comprehensive Exam
First-Year Summer Project
Empirical Paper
Annual Review
Faculty Directory
Ph.D. Student Directory
Degree Plan
Degree Requirements
Ph.D. Student Directory
Recent Placements
UH Ph.D. Symposium
Ph.D. Students
Contact Us
Supply Chain Management
Program Overview
Financial Assistance
Degree Requirements
Research Faculty
About Bauer College & Houston

Related Links

Contact Us

Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572

Contact Information

Professor Volkan Muslu,
Accounting Program Coordinator

Professor Kris Jacobs,
Finance Program Coordinator

Professor Dusya Vera,
Management & Leadership Program Coordinator

Professor Nina Huang,
MIS Program Coordinator

Professor Seshadri Tirunillai,
Marketing & Entrepreneurship Program Coordinator

Professor Meng Li,
Supply Chain Management Program Coordinator