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Seshadri Tirunillai

Assistant Professor

Seshadri Tirunillai

Bio

Seshadri received his PhD in Business Administration (concentration:Marketing) from University of Southern California. His research interests are in empirically answering interesting questions in digital media, marketing strategy and sales. His past honors include the John A. Howard/AMA Doctoral Dissertation Award (2012), Lehmann Award (2015) for best paper based on dissertation in Journal of Marketing/ Journal of Marketing Research and Best paper based on doctoral dissertation at European Marketing Conference (2009). He was a finalist for Bass Dissertation award (2014, Marketing Science) and had a honorable mention in Shankar-Spiegel Award (2008), instituted by Marketing EDGE (formerly Direct Marketing Educators Foundation).

Research Interests

  • User Generated Content (UGC)
  • Online Consumer Engagement
  • Sales

Publications

  • Tirunillai, Seshadri and Tellis, Gerard (2012). Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. Marketing Science (31-2 p198-215)
  • Mining Marketing Meaning from Online Chatter: Seshadri Tirunillai and Gerard J. Tellis (2014) Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation. Journal of Marketing Research. 51:4, 463-479
  • Tirunillai, Seshadri, and Gerard J. Tellis (2017). "Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control." Marketing Science 36.6, 862-878.
  • Bommaraju, Raghu, Michael Ahearne, Zachary R. Hall, Seshadri Tirunillai, and Son K. Lam. "The Impact of Mergers and Acquisitions on the Sales Force." Journal of Marketing Research (forthcoming).

Contact Info

Phone:
713-743-7113
Email:
seshadri@bauer.uh.edu
Room:
MH 385C
Website:
No Web Site Currently

Courses

  • MARK 7365 (MBA) - Internet Marketing
  • MARK 4365 (Undergraduate) - Internet Marketing

Education

Ph.D (Business Administration)
University of Southern California

Masters (Management)
Indian Institute of Technology-Bombay

B.E (Hons) (Electrical and Electronics)
Birla Institute of Technology and Science, Pilani