William J. Zahn

Senior Professor of Practice

Marketing & Entrepreneurship

William Zahn

Bio

Professor Zahn is an experienced educator in marketing. After receiving his BBA in marketing from the University of Texas at Austin, he worked as a marketing consultant to the Texas Department of Health. He then served as a software consultant in the oil and gas sector. Afterwards, he returned to school and earned a Ph.D. in Marketing from the University of Houston. He then began his career in academia. While primarily teaching digital marketing, he conducts research on sales force management and ethics, and consults on a range of digital marketing issues. In 2020, he was appointed to serve as the senior marketing advisor for the C.T. Bauer College of Business.

Research Interests

Sales Management
Ethical Selling
Social Media Marketing

Areas of Expertise

Social Media Marketing
Search Engine Marketing
Marketing Strategy
Sales Management
Digital Sales

Selected Publications

Boichuk JP, Bolander W, Hall ZR, Ahearne M, Zahn WJ, Nieves M. Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership. Journal of Marketing. 2014;78(1):95-111.
Bolander W, Zahn W, Loe T, Clark M. Managing New Salespeople's Ethical Behaviors during Repetitive Failures: When Trying to Help Actually Hurts. Journal of Business Ethics. 2017;144(3):519-532.
Hochstein B, Zahn W, Bolander W. Exploring the unintended negative impact of an ethical climate in competitive environments. Marketing Letters. 2017;28(4):621-635.

Books

Cravens, D., Le Meunier‐FitzHugh, K., Piercy, N., Brown, S., Samaraweera, M., & Zahn, W. (2011-01-27). The Use of Organizational Climate in Sales Force Research. In The Oxford Handbook of Strategic Sales and Sales Management. : Oxford University Press.

Contact Info

Phone:: 713-743-0323
Email:: wjzahn@bauer.uh.edu
Room:: MH 375N
Website:: No Web Site Currently