William J. Zahn

Senior Professor of Practice

William Zahn


Professor Zahn is an experienced educator in marketing. After receiving his BBA in marketing from the University of Texas at Austin, he worked as a marketing consultant to the Texas Department of Health. He then served as a software consultant in the oil and gas sector. Afterwards, he returned to school and earned a Ph.D. in Marketing from the University of Houston. He then began his career in academia. While primarily teaching digital marketing, he conducts research on sales force management and ethics, and consults on a range of digital marketing issues. In 2020, he was appointed to serve as the senior marketing advisor for the C.T. Bauer College of Business.

Research Interests

  • Sales Management
  • Ethical Selling
  • Social Media Marketing

Areas of Expertise

  • Social Media Marketing
  • Search Engine Marketing
  • Marketing Strategy
  • Sales Management
  • Digital Sales

Selected Publications

  • Boichuk JP, Bolander W, Hall ZR, Ahearne M, Zahn WJ, Nieves M. Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership. Journal of Marketing. 2014;78(1):95-111.
  • Bolander W, Zahn W, Loe T, Clark M. Managing New Salespeople's Ethical Behaviors during Repetitive Failures: When Trying to Help Actually Hurts. Journal of Business Ethics. 2017;144(3):519-532.
  • Hochstein B, Zahn W, Bolander W. Exploring the unintended negative impact of an ethical climate in competitive environments. Marketing Letters. 2017;28(4):621-635.


    Cravens, D., Le Meunier‐FitzHugh, K., Piercy, N., Brown, S., Samaraweera, M., & Zahn, W. (2011-01-27). The Use of Organizational Climate in Sales Force Research. In The Oxford Handbook of Strategic Sales and Sales Management. : Oxford University Press.

Contact Info

MH 375N
No Web Site Currently


  • Introduction to Professional Selling
  • Social Media Marketing
  • Search Engine Marketing
  • Introduction to Marketing


BBA University of Texas at Austin
Ph.D. University of Houston