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Edward Blair

Professor - Cyvia and Melvyn Wolff Endowed Chair and Department Chair

Edward Blair


Dr. Edward Blair is the Cyvia and Melvyn Wolff Endowed Chair in Entrepreneurship and Chair of the Department of Marketing & Entrepreneurship in the C. T. Bauer College of Business, University of Houston. He has served as a Senior Fellow at the National Institute of Statistical Sciences, as chair of the American Statistical Association Committee on Energy Statistics which advises the U.S. Energy Information Administration on statistical matters, as a member of the U.S. Census Bureau Advisory Committee, as Visiting Scholar at the U.S. National Center for Education Statistics and as a National Science Foundation panelist in Innovation and Organizational Change.

Dr. Blair's research interests include survey research methods and price information processing by consumers. His research has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Public Opinion Quarterly, Sociological Methods and Research, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Retailing, and elsewhere. He has served on the editorial boards of the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and as national conference chair for the American Marketing Association (AMA). He also has served as President and Vice-President of the Journal of Consumer Research Policy Board.

In addition to teaching university classes, Dr. Blair has taught in a variety of professional programs, including the American Marketing Association's School of Marketing Research (for research professionals) and Advanced Research Techniques Forum. He also has served as a consultant to various companies and as an expert witness in various lawsuits.

Research Interests

  • Survey research methods
  • Price information processing by consumers

Areas of Expertise

  • Entrepreneurship
  • Marketing
  • Research methods


  • Applied Survey Sampling: E. Blair and J. Blair, Sage Publications, 2015
  • Designing Surveys (3e): J. Blair, R. Czaja and E. Blair, Sage Publications, 2014

Contact Info

MH 385F
No Web Site Currently


  • ENTR 4330 Entrepreneurial Costs
  • ENTR 4340 Entrepreneurial Capital
  • MARK 8336 Marketing Research Methods


University of Illinois
University of Illinois