Online Courses

Certificate in Marketing Strategy

Learn the specific tools and frameworks for devising and implementing successful marketing strategies.

Beginning Sept. 1, 2018: In this four-course certificate program you will learn a decision-focused approach to developing winning marketing strategies. Whether you compete in new markets, growth markets or mature/declining markets, you will learn the specific strategies that you can use to maximize sales and improve financial performance. You will learn the decision, management and tactical tools necessary to compete in today’s digital and socially savvy world of marketing, regardless of the products you sell, or the size of your company. You will also learn to implement, measure and manage your strategic marketing program.

Online: Self-paced | Learn more & register >

 

Certificate in Technology Commercialization

Learn the skill-set at the heart of innovation, technology and business.

This program teaches you the skills needed to take a new technology from an idea to market, and handle the inherent challenges of market, customer and competitive uncertainty that face a new technology.

This unique certificate program covers all aspects of commercializing new technology, from assessing the commercial potential, to marketing, management, and business development. The course is designed for individual or corporate entrepreneurs, technology transfer consultants, scientists and engineers, or anyone else who wants to learn how to take disruptive or innovative ideas from the lab to the market, and create new wealth and value. The course is offered entirely online in a state-of-the-art, self-paced format using a combination of video lectures, informational videos, exercises and other tools.

Online: Self-paced | Learn more & register >

 

 

 


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