Mini-MBA in Digital Marketing
Upcoming Dates:
- Upcoming Dates Available Soon
Time: 9 a.m. - 5 p.m. each day
Cost: $4,995
Location: UH Campus
Course Description
This specialization explores the dynamic world of digital marketing, focusing on strategies and tactics for effectively reaching and engaging target audiences online. Participants will learn about topics such as digital marketing strategy, content marketing, social media marketing, search engine optimization (SEO), and analytics tools to measure campaign performance and optimize marketing efforts. Participants will also gain hands-on experience during the course.
Who Should Attend
- Experienced professionals wanting to update or broaden their business knowledge and skills.
- Non-business majors wanting to understand business fundamentals in order to work more effectively with senior management or transition into management roles.
- Individuals considering a graduate degree and interested in obtaining an overview of MBA fundamentals.
Schedule
| Course | Faculty Lead | Time |
|---|---|---|
| Foundations of Accounting | Chad Larson, Ph.D. | Monday: 9 a.m. - 12:30 p.m. |
| Foundations of Strategic Management | Barbara Carlin, Ph.D. | Monday: 1:30 - 5 p.m. |
| Foundations of Supply Chain Management | Funda Sahin, Ph.D. | Tuesday: 9 a.m. - 12:30 p.m. |
| Foundations of Finance | Tom George, Ph.D. | Tuesday: 1:30 - 5 p.m. |
| Foundations of Marketing | Vanessa Patrick, Ph.D. | Wednesday: 9 a.m. - 12:30 p.m. |
| Foundations of Management Information Systems | Leiser Silva, Ph.D. | Wednesday: 1:30 - 5 p.m. |
| Foundations of Digital Marketing | Bill Zahn, Ph.D. | Thursday: 9 a.m. - 12:30 p.m. |
| Foundations of Digital Marketing | Bill Zahn, Ph.D.< | Thursday: 1:30 - 5 p.m. |
| Workshop in Digital Marketing | Bill Zahn, Ph.D. | Friday: 9 a.m. - 12:30 p.m. |
| Workshop in Digital Marketing | Bill Zahn, Ph.D. | Friday: 1:30 - 5 p.m. |
| Certificate Ceremony | 5 - 5:30 p.m. |