Curriculum

Students can take the program full-time or part-time. The program requires 30 credit hours in total. Typically, the MS in Marketing program takes 1-2 years to finish. Three foundation courses and a professional project are required:

  • ACCT 6331 Financial Accounting
  • BZAN 6310 Quantitative Analysis for Business Decisions
  • MARK 6A61 Marketing Administration (1.5 credit hours)
  • MARK 7399 MS Marketing Professional Project

Students can choose from a wide variety of electives offered in the following areas:

Digital Marketing

Marketing increasingly occurs in a digital world through concepts such as search engine marketing and social media marketing. Elective courses include:

  • MARK 7332 Social Media Marketing
  • MARK 7333 Search Engine Marketing
  • MARK 7366 Digital Marketing Analytics

Marketing Analytics

In today’s world of Big Data, companies face a new problem: how to interpret large, messy data and use it to direct business decisions. Elective courses include:

  • MARK 7338 Intro to Marketing Analytics
  • MARK 7362 Management of Marketing Information
  • MARK 7366 Digital Marketing Analytics
  • MARK 7380 Advanced Marketing Analytics
  • MARK 7333 Search Engine Marketing
  • BZAN 7320 Business Modeling for Competitive Advantage

Product Management

The ability to develop and manage products and brands is fundamental to marketing. Elective courses include:

  • MARK 7362 Management of Marketing Information
  • MARK 7376 Brand Management
  • MARK 7374 New Product Development
  • MARK 7373 Business to Business Marketing
  • MARK 7368 Integrated Marketing Communications

Entrepreneurship & Technology

Our Wolff Center for Entrepreneurship has been ranked in the top 3 in the nation by Princeton Review since 2007. Starting your own business is perhaps the most intriguing aspect of learning about business. Elective courses include:

Consulting

Bauer is connected to Houston’s business community with opportunities for real-life consulting projects to build your skills and your résumé. Courses with a consulting component include:

Selling & Sales Management

The following courses are offered in the MS Sales Leadership program. Students in other programs who have at least 5 years of sales experience may request permission to take one or more of these courses.

  • MARK 7A43 Digital and Inside Sales
  • MARK 7A44 Customer Relationship Management
  • MARK 7347 Sales Analytics
  • MARK 7379 Sales Leadership