Curriculum

Students can take the program full-time or part-time. The program requires 30 credit hours in total. Typically, the MS in Marketing program takes 1-2 years to finish. Three foundation courses and a professional project are required:

• ACCT 6331 Financial Accounting
• BZAN 6310 Quantitative Analysis for Business Decisions
• MARK 6A61 Marketing Administration (1.5 credit hours)
• MARK 7399 MS Marketing Professional Project

Students can choose from a wide variety of electives offered in the following areas:

Digital Marketing

From Amazon and eBay to Google, Facebook and Uber, the combination of wireless Internet and mobile devices have fundamentally changed the way we conduct businesses. How does one better understand and analyze a new business in this ever-changing world? Elective courses include:

• MARK 7332 Social Media Marketing
• MARK 7333 Search Engine Marketing
• MARK 7366 Digital Marketing Analytics

Marketing Analytics

In today’s world of Big Data, companies face a new problem: how to interpret large, messy data and use it to direct business decisions. Elective courses include:

• MARK 7338 Intro to Marketing Analytics
• MARK 7362 Management of Marketing Information
• MARK 7366 Digital Marketing Analytics
• MARK 7380 Advanced Marketing Analytics
• MARK 7333 Search Engine Marketing
• BZAN 7320 Business Modeling for Competitive Advantage

Product Management

The ability to develop and manage products and brands is fundamental to marketing. Elective courses include:

• MARK 7362 Management of Marketing Information
• MARK 7376 Brand Management
• MARK 7374 New Product Development
• MARK 7373 Business to Business Marketing
• MARK 7368 Integrated Marketing Communications

Entrepreneurship & Technology

Our Wolff Center for Entrepreneurship has been ranked in the top 3 in the nation by Princeton Review since 2007. Starting your own business is perhaps the most intriguing aspect of learning about business. Elective courses include:

• ENTR 7336 Entrepreneurship Overview
• ENTR 7335 Entrepreneurial Profit and Cash Management
• ENTR 7337 Entrepreneurship Capital
• ENTR 7339 Venture Fund
• ENTR 7342 Women in Entrepreneurship
• ENTR 7381 Technology Commercialization
• ENTR 7390 Technology Entrepreneurship
• ENTR 7393 Entrepreneurial Springboard
• ENTR 7394 RED Labs Accelerator
• ENTR 7397 Books an Entrepreneur Should Read
• GENB 7334 Brainstorming to Bankrolling: Beyond the Classroom

Consulting

Bauer is connected to Houston’s business community with opportunities for real-life consulting projects to build your skills and your résumé. Courses with a consulting component include:

• GENB 7334 Brainstorming to Bankrolling: Beyond the Classroom
• GENB/MARK 7393 Business Consulting Lab I
• GENB/MARK 7394 Business Consulting Lab II

Selling & Sales Management

The following courses are offered in the MS Sales Leadership program. Students in other programs who have at least 5 years of sales experience may request permission to take one or more of these courses.

• MARK 7A43 Digital and Inside Sales
• MARK 7A44 Customer Relationship Management
• MARK 7347 Sales Analytics
• MARK 7379 Sales Leadership

Class Schedule

Most elective courses are offered 6-9 p.m. one evening per week to accommodate working professionals.

Also, most elective courses are taught once a year, in Fall, Spring, or Summer. The following chart — subject to change — shows current scheduling by semester.