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Master of Science in
Marketing

Digital Marketing

A relatively new field of career opportunities has arisen in digital marketing. These positions vary from digital marketing agencies to in-house marketing roles. They can be varied and cover a little bit of everything (e-mail, search engine marketing, social media, etc.). Or you could be specialized in one or two main areas.

Digital marketing is constantly changing as platforms are updated, standards are changed, and new opportunities arise.

How Many Jobs Are Available?

Dozens. Houston has a number of digital marketing agencies and companies that are looking for someone in-house to work on digital marketing campaigns. These jobs are available through the Interactive Marketing Career Fair, Rockwell Career Services, personal networking, and want ads.

Who Is It Good For?

Digital marketing is a great career choice if you want versatility in your career. Digital marketing gives you the opportunity to express your creative and analytical skills, truly blending the art and science aspects of marketing. The field is always changing and very engaging.

Suggested Courses

Students interested in digital marketing should take the following courses:

  • Social Media Marketing
  • Search Engine Marketing
  • Digital Marketing Analytics
  • Digital Marketing Lab
  • Introduction to Digital Marketing

Other suggested courses for MS Marketing students interested in Digital Marketing:

  • CRM & Database Marketing
  • Marketing Research

Connect with an Advisor
Questions about the MS Marketing program?

Advisors are available to answer questions.