Graduate and Professional Programs

Master of Science in Marketing Career Paths

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Marketing Interest Areas

There are a variety of career opportunities for marketing students. Some of the more common career paths, along with a list of corresponding courses, appear below:

Overview of Marketing Interest Areas

* R – required, S – Suggested, SS – Strongly Suggested

Course Title

DM

Sales

MR&A

MC

Marketing Administration

R

R

R

R

Quantitative Analysis for Business Decisions

R

R

R

R

Professional Project

R

R

R

R

Social Media Marketing

SS

 

 

S

Search Engine Marketing

SS

 

 

 

Marketing Research

S

 

SS

SS

Digital Marketing Analytics

SS

 

S

S

Advanced Marketing Analytics

S

 

SS

S

Business to Business Marketing

 

S

 

S

Brand Management

 

 

 

S

Applied Buyer Behavior

S

 

S

S

Introduction to Digital Marketing

SS

 

 

S

Integrated Marketing Communications

 

 

 

SS

Pricing

 

 

S

 

Strategic Selling

 

SS

 

 

Sales Leadership

 

SS

 

 

CRM & Database Marketing

S

S

S

S

Digital Marketing Lab

SS

 

 

S

Business Consulting Lab

 

 

 

 

Marketing Strategy

S

 

S

S

New Product Development

 

 

S

S

Books MBAs Should Read

 

 

 

S