Executive Education: Programs for Working Professionals

Business Analytics Bootcamp: February-May, 2019

Certificates in Business Excellence

Web Analytics

May 13, 2020 | 9 a.m. - 12 p.m.

*Course can be taken individually, or as a part of the Digital Marketing Certificate.

COURSE REGISTRATION

COURSE DESCRIPTION
Successful marketing requires a unique blend of art and science. As we move from Web 2.0 to Web 3.0 and beyond, the wealth of data and information available to marketers has increased exponentially. This course introduces you to web analytics and helps you create a comprehensive strategy for measuring your inbound marketing activities.

After taking this course you will take three things away with you:

Awareness of what Web analytics is, and what a Web analytics program can and cannot tell you.
An understanding of which tools and metrics are useful to a Web analytics program.
Knowledge of which available metrics are most useful to your particular online business, and how they should be used.

COURSE COST
$530

INSTRUCTOR
Bill Zahn | Bio
Danny Gavin | Bio