*If you prefer to attend this session from your own computer, then we will make a Skype for Business streaming link available to you. Smart phones, tablets, Chromebooks, and iPads are not compatible for usage. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.
Note for Mac users: Skype for Business must be downloaded to Mac computers prior to course. Mac computers may experience glitches while streaming.
*Course can be taken individually, or as a part of the Digital Marketing Certificate.
Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website?
The two legs of a successful search marketing program are 1) using search engine optimization (SEO) to enhance your position in organic search results, and 2) managing pay-per-click (PPC) advertising to ensure the profitability of paid search results. This course covers the PPC side of successful search marketing. Like our companion course in SEO, it will provide up-to-date and practical search marketing information and give you practice at hands-on challenges. You’ll be empowered to use what you learn from this course to start driving traffic to websites immediately. Topics include: