Competitive Strategies for Success in Emerging Asia

April 1-2, 2020 | 9 a.m. - 5 p.m. | (0.6 CEUs)

• Registration: In-Person Class | Virtual Class*

*If you prefer to attend this session from your own computer, then we will make a Skype for Business streaming link available to you. Smart phones, tablets, Chromebooks, and iPads are not compatible for usage. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.

Note for Mac users: Skype for Business must be downloaded to Mac computers prior to course. Mac computers may experience glitches while streaming.

 

WHO SHOULD TAKE THIS COURSE?

COURSE OBJECTIVE

This program provides business executives with knowledge and skills related to the unique business environment and business practices in the emerging Asian economies including mainland China, India, Indonesia, Vietnam and Malaysia. Developed and delivered by Bauer College faculty with extensive professional, academic, and personal experience in the region, the workshop combines regional environmental and political analyses with in depth study of business practices and strategies for success. Through case studies and interactive learning, participants acquire the leadership and management skills to develop successful business strategies for competing and/or further expanding in emerging Asia.

LEARNING OUTCOMES/COURSE ASSESSMENT

How will the learning be assessed?

COURSE MATERIALS

2 Harvard Business School Publishing cases and some mini cases and powerpoints by instructor.

COST: $2,840

COURSE STRUCTURE/TENTATIVE AGENDA

Time Day 1 Day 2

9 - 10 a.m.

Introductions

The unique external (political, economic, social, cultural, technological) environment in Emerging Asia: China, India, Indonesia.

Developing long term relationships and cultural differences in Emerging Asia.

Mini-case examples
Group exercises

10 - 10:30 a.m.

Break

Break

10:30 a.m. - 12 p.m.

Successful companies in Emerging Asia. Compare and contrast with US/European and Japanese firms.

Case study 2: US firm in India.

12 - 1:30 p.m.

Working Lunch: Identifying opportunities and challenges.

Working Lunch: Identifying strategies and action plans.

1:30 - 3 p.m.

Case study 1: Global Chinese firm

Lessons learned and effective strategies for business success in Emerging Asia.

Panel of business executives.

3 - 3:30 p.m.

Break

Break

3:30 - 5 p.m.

International business strategies for competing in emerging markets.

Bringing it all together:

What did I learn? What can my firm do to expand into or compete more effectively?

Group and individual sessions.

 


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CONTACT US: Gary Randazzo, Director:, 713-743-4754 | Jennifer Coppock, Program Manager: 713-743-4702