The following classes would fulfill the requirements for a Marketing Management Certificate in Business Excellence: Nine days (BECs) of core classes arerequired and the remaining nine days (BECs) may be chosen from any of the elective classes.
Analytics for Decision Making and Problem Solving:
This course presents an overview as well as practical guidelines for applying analytics and data to complex business decisions as they arise.
Blue Ocean Strategy:
Blue Ocean Strategy is a set of systematic tools that use an analytical framework to allow companies to break away from the red ocean of bloody competition and create a Blue Ocean of uncontested market spaces in which their competition is irrelevant.
Consulting in Practice:
Course provides students with key knowledge that will help them understand the nature of consulting.
Content Marketing, SEO, Social Media Marketing and Web Analytics.
Financial Management for Non-Financial Managers:
Covers the basic concepts of financial accounting and management that are essential for the efficient operation of any business.
Managing Human Resources:
The workshop looks at a number of functional HR areas including staffing, training and development, performance management, and compensation and benefits.
|Choose 9 BECs|
Developing Leader Character:
Discusses the concrete behaviors associated with different eleven character dimensions (accountability, drive, collaboration, courage, justice, temperance, humility, humanity, integrity, transcendence, and judgement), and illustrates how these behaviors can be developed.
Global Business Culture:
This workshop will explore differences in country cultures around the world and their implications for management.
Focuses on maximizing the effectiveness of leaders at work. Topics include self-awareness, leadership theories, and transformational and inspirational leadership.
Key concepts and knowledge that will help not only to understand the nature of high performance teams but also to develop and sustain them in practice.
Leading High Performance Teams:
Course provides participants with key concepts and knowledge that will help them not only to understand the nature of high performance teams but also to develop and sustain them in practice.
Organizational Problem Solving:
Creates a “database” with useful concepts from the field of management, along with improving problem solving skills.
Extensively covers sales managers’ needs, tools leadership skills required to achieve sales team’s high performance goals.
Supply Chain Management:
- Demand management & forecasting
- Critical paths
- Inventory management & Just-in-Time
Applies state-of-the-art research in situational awareness and leader effectiveness
Understanding Psychology of Employees:
Diagnose the personalities of your employees and implement employee-specific plans to deal with them (including high-maintenance, problem employees)