Bauer Graduate Certificates

Marketing (MARK) Certificate programs

You must be a current Bauer graduate student (MBA or MS) to earn one of our graduate certificates listed on this page.

Following is information for MBA students with interests in:


Certificate in Sales Leadership Description

This certificate program will improve your effectiveness in selling yourself, your ideas, and your company’s goods and services. It also will improve your understanding of how to manage customer relationships, especially business-to-business relationships with strategic customers, and how to lead a sales force. For more information please visit, http://www.bauer.uh.edu/sei/mba/

This is an excellent program for:

  • Students who would like to move into selling careers (including students who are in technical positions and would like to move into selling/business development as a way of broadening and advancing their careers).
  • Students who have careers in selling and would like to be more successful.
  • Students who have careers in selling and would like to qualify for promotion to key accounts or sales management positions.
Suggested courses
  • Sales Leadership Certificate Curriculum

    (need 9 credit hours)

    • MARK 7377 Customer Relationship Management
    • MARK 7378 Strategic Selling
    • MARK 7397 Business to Business Marketing
    • MARK 7397 Sales Leadership
    • MARK 7397 Managing Sales Force Productivity

    Elective certificates are only offered to actively-enrolled MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.


Certificate in Product Management
(Brand Management or New Product Development Option)

This certificate program will improve your general marketing capabilities, based on a three step process for identifying, delivering and communicating value to your customers.

  • Step 1 is to use market information to understand customer needs, customer perceptions, and the competitive landscape so you can identify a value proposition that fits your organization and will be well received in the market.
  • Step 2 is to deliver on that value proposition by ensuring that all aspects of your current products and business practices are consistent with the value proposition and by developing new products that deliver on the value proposition.
  • Step 3 is to communicate your value to customers in a compelling, relevant way.

This is an excellent program for students who want to improve their general marketing skills. It includes an option for the second course: Brand Management for a focus on managing the existing product line and/or New Product Development for a focus on product development. Take either or both.

Suggested courses
  • Product Management Certificate Curriculum

    (need 9 credit hours)

    • MARK 7362 Management of Marketing Information (REQUIRED)
    • MARK 7368 Integrated Marketing Communication (REQUIRED)
    • MARK 7369 International Marketing (Paris)
    • MARK 7370 Luxury Marketing (Paris)
    • MARK 7374 New Product Development
    • MARK 7376 Brand Management

    Elective certificates are only offered to actively-enrolled MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.


Certificate in Marketing Analysis

This certificate program will improve your analytical marketing capabilities and decision making skills. Good marketing decisions are not just based on opinion, they are based on analysis, and this certificate will give you the tools to conduct that analysis. It includes;

  1. A course in market research, which addresses how to gather and use a wide variety of market information including customer preferences, customer satisfaction, competitive positions, and likely response to new products;
  2. A course in customer relationship management, which addresses how to use customer information to improve customer lifetime value; and
  3. A course in pricing, which addresses how to price for maximum profits.

This is an excellent program for:

  • Students who work in marketing and want to improve their ability to make analytic, fact-based decisions.
  • Students with analytic backgrounds who would like to move into marketing careers.
Suggested courses
  • Marketing Analytics Certificate Curriculum

    (need 9 credit hours)

    For students who are admitted Fall 2016 and later.

    • MARK 7333 Search Engine Marketing
    • MARK 7362 Management of Marketing Information
    • MARK 7371 Pricing Strategy
    • MARK 7377 Customer Relationship Managment and Database Marketing

    Elective certificates are only offered to actively-enrolled MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.


Certificate in Business Consulting

This certificate program will improve your ability to understand and solve business problems, with a focus on solutions that fit the organization and can be implemented. The emphasis is on learning through a &llive” management consulting project with a real-world client.

This is an excellent program for:

  • Students who want to improve their general problem-solving skills.
  • Students who want to improve their effectiveness at managing projects and producing results in an organizational context.
  • Students who seek “real world” project experience to list on their resumes and discuss with potential employers.
  • Students interested in careers in consulting.
Suggested courses
  • Business Consulting Certificate Curriculum

    (Need 9 credit hours)

    For students who are admitted Fall 2016 and later.

    • GENB/MARK 7393 Consulting Lab 1 (REQUIRED)
    • GENB/MARK 7394 Consulting Lab 2 (REQUIRED)
    • Choose 3 credit hours from:

    • MARK 7362 Management of Marketing Information or
    • GENB 7344/FINA 7397 Brainstorming to Bankrolling: Beyond the Classroom

    Elective certificates are only offered to actively-enrolled MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.


Certificate in Digital Marketing Management

Suggested courses
  • Digital Marketing Management Certificate Curriculum

    (need 9 credit hours)

    • MARK 7365: Introduction to Digital Marketing (REQUIRED)
    • MARK 7332: Social Media Marketing
    • MARK 7333: Search Engine Marketing
    • MARK 7366: Web Analytics
    • MARK 7367: Digital Marketing Lab
    • MARK 7397: Marketing Automation

    Elective certificates are only offered to actively-enrolled MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.


Certificate in Entrepreneurship

Suggested courses
  • Entrepreneurship Certificate Curriculum

    (need 9 credit hours)

    For students who are admitted Fall 2016 and later.

    • ENTR 7336 Entrepreneurship Overview (OR)
      ENTR 7390 Technology Entrepreneurship (REQUIRED) (Cannot receive credit for both)
    • ENTR 7337 Entrepreneurship Capital & Legal Forms
    • ENTR 7393 RED Labs Pre-Accelerator
    • ENTR 7394 RED Labs Accelerator
    • ENTR 7339 Venture Fund
    • ENTR 7341 Family Business
    • FINA 7326 Private Equity and Investment Banking
    • GENB 7334/FINA 7397 Brainstorming to Bankrolling: Beyond Class

    Elective certificates are only offered to actively-enrolled MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.


Overview of marketing MBA certificate programs:

Course ID Course Name Certificate in Sales Leadership Certificate in Product Management Certificate in Market Analysis Certificate in Business Consulting Certificate
in Digital Marketing Management
MARK 7332 Social Media Marketing         X
MARK 7333 Search Engine Marketing         X
MARK 7362 Management of Marketing Information   X (Required) X X  
MARK 7365 Introduction to Digital Marketing         X (Required)
MARK 7366 Web Analytics         X
MARK 7367 Digital Marketing Lab         X
MARK 7368 Integrated Marketing Communications   X (Required)      
MARK 7371 Pricing Strategy     X    
MARK 7374 New Product Development   X      
MARK 7376 Brand Management   X      
MARK 7377 Customer Relationship Management X   X    
MARK 7378 Strategic Selling X        
MARK 7379 Sales Leadership X        
MARK 7393 Business Consulting Lab I       X (Required)  
MARK 7394 Business Consulting Lab II       X (Required)  
MARK 7397 Business to Business Marketing X        
MARK 7397 Luxury Branding (Paris)   X      
MARK 7397 Marketing Automation         X
GENB 7334 Principles of Microfinance       X  

Certificates: You must be a current Bauer graduate (MBA or MS Finance) student to enroll in any of our certificate programs.