Marketing & Entrepreneurship Certificates

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You must be a current Bauer graduate student (MBA or MS) to earn one of our graduate certificates listed on this page.

Certificate in Digital Marketing Management

Marketing increasingly occurs in a digital world through concepts such as search engine marketing and social media marketing. This is a good certificate for students who want to build those skills.

Suggested Courses

  • Digital Marketing Management Certificate Curriculum

    (Need 9 credit hours)

    • MARK 7332 Social Media Marketing
    • MARK 7333 Search Engine Marketing
    • MARK 7366 Digital Marketing Analytics

    Elective certificates are only offered to actively-enrolled Bauer MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.

Certificate in Marketing Analytics

In today’s world of Big Data, companies face a problem of how to interpret large, messy data and use it to direct business decisions. This is a good certificate for students who work in marketing and want to improve their ability to make analytic, fact-based decisions, or students with analytic backgrounds who would like to move into marketing careers.

Suggested Courses

  • Marketing Analytics Certificate Curriculum

    (Need 9 credit hours)

    • BZAN 7320 Business Modeling for Competitive Advantage
    • MARK 7333 Search Engine Marketing
    • MARK 7338 Intro to Marketing Analytics
    • MARK 7362 Management of Marketing Information
    • MARK 7366 Digital Marketing Analytics
    • MARK 7380 Advanced Marketing Analytics

    Elective certificates are only offered to actively-enrolled Bauer MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.

Certificate in Product Management

The ability to develop and manage products and brands is fundamental to marketing. This is a good certificate for students who want to improve their general marketing skills.

Suggested Courses

  • Product Management Certificate Curriculum

    (Need 9 credit hours)

    • MARK 7362 Management of Marketing Information (REQUIRED)
    • MARK 7368 Integrated Marketing Communications (REQUIRED)
    • MARK 7373 Business to Business Marketing
    • MARK 7374 New Product Development
    • MARK 7376 Brand Management

    Elective certificates are only offered to actively-enrolled Bauer MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.

Certificate in Entrepreneurship

Starting your own business is perhaps the most intriguing aspect of learning about business. This is a good certificate for students with entrepreneurial aspirations.

Suggested Courses

  • Entrepreneurship Certificate Curriculum

    (Need 9 credit hours)

    • ENTR 7336 Entrepreneurship Overview (REQUIRED)
      -or-
      ENTR 7390 Technology Entrepreneurship (REQUIRED)
      (Cannot receive credit for both)
    • ENTR 7335 Entrepreneurial Profit and Cash Management
    • ENTR 7337 Entrepreneurship Capital
    • ENTR 7339 Venture Fund
    • ENTR 7381 Technology Commercialization
    • ENTR 7393 Entrepreneurial Springboard
    • ENTR 7394 RED Labs Accelerator
    • ENTR 7342 Women in Entrepreneurship
    • ENTR 7397 Books an Entrepreneur Should Read
    • FINA 7326 Private Equity and Investment Banking
    • GENB 7334 Brainstorming to Bankrolling: Beyond the Classroom

    Elective certificates are only offered to actively-enrolled Bauer MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.

Certificate in Business Consulting

Bauer is connected to Houston’s business community with opportunities for real-life consulting projects to build your skills and your résumé. This is a good certificate for students who want to improve their effectiveness at producing results in an organizational context and students who seek “real world” project experience to list on their resumes and discuss with potential employers.

Suggested Courses

  • Business Consulting Certificate Curriculum

    (Need 9 credit hours)

    • GENB/MARK 7393 Consulting Lab 1 (REQUIRED)
    • GENB/MARK 7394 Consulting Lab 2 (REQUIRED)

    Choose 3 credit hours from:

    • MARK 7362 Management of Marketing Information or
    • GENB 7334/FINA 7397 Brainstorming to Bankrolling: Beyond the Classroom

    Elective certificates are only offered to actively-enrolled Bauer MBA and MS students. The only exception applies to MBA and MS alumni, who may also return to pursue certificates.