Rex Yuxing Du

Bauer Professor of Marketing

Bauer College of Business

University of Houston

385D Melcher Hall, Houston, TX 77204-6021

rexdu@bauer.uh.edu

 

    Education 

 

    Employment

 

    Honors and Awards

  • 2021 – Lucile and Leroy Melcher Excellence in Teaching Award
  • 2020 – Nominee, Robert D. Buzzell MSI Best Paper Award
  • 2018 – Selected as a member of the inaugural class of Marketing Science Institute Scholars
  • 2018 – Runner Up in MSI Research Priorities Working Paper Competition
  • 2018 – Great Teaching Excellence Award for Outstanding EMBA Professor of the Year
  • 2017 – Finalist, William F. O’Dell Award, which honors the JMR article published five years ago that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice
  • 2016 – Co-Chair, 27th Annual AMA Advanced Research Techniques Forum, Boston, MA
  • 2016 – “10 Best” paper (of 164 submitted) at the ARF Re!Think Conference
  • 2015 – Invited Speaker, Marketing EDGE Professor’s Institute, Southern Methodist University, Dallas, TX
  • 2014 – Best Paper Award, 25th Annual AMA Advanced Research Techniques Forum, Santa Fe, NM
  • 2012 – Lucile and Leroy Melcher Excellence in Research Award, Bauer College of Business, University of Houston
  • 2011 – Best Paper Award, 22nd Annual AMA Advanced Research Techniques Forum, Desert Springs, CA
  • 2009-2014 – Bauer Fellowship, Bauer College of Business, University of Houston
  • 2009 – Marketing Science Institute Young Scholar, recognized by the Marketing Science Institute as leaders of the next generation of marketing academics
  • 2009 – Terry-Sanford Award for Research, Terry College of Business, University of Georgia
  • 2007 – Finalist, Marketing Science Institute/H. Paul Root Award for significant contribution to the advancement of the practice of marketing
  • 2005 – Jim Kobs Best Paper Award for the 17th Annual Direct Marketing Education Foundation Educators' Conference
  • 2003 – Alden G. Clayton Award for the Marketing Science Institute Dissertation Proposal Competition
  • 2003 – American Marketing Association Doctoral Consortium Fellow
  • 2002 – INFORMS Society of Marketing Science Doctoral Consortium Fellow

 

    Peer-Reviewed Publications     [Google Scholar Profile]

  1. Du, Rex, Oded Netzer, David Schweidel, and Deb Mitra (2021), “Capturing Marketing Information to Fuel GrowthJournal of Marketing, 85(1), 163-183.
  2. Lu, Chongyu and Rex Du (2020), “Consumer Click Through Behavior Across Devices in Paid Search AdvertisingJournal of Advertising Research, 60(4), 394-406.
  3. Du, Rex, Linli Xu, and Kenneth Wilbur (2019), “Immediate Responses of Brand Search and Price Search to TV AdsJournal of Marketing, 83(4), 81-100.
  4. Du, Rex, Mingyu Joo, and Kenneth Wilbur (2019), “Advertising and Brand Attitudes: Evidence from 575 Brands over Five YearsQuantitative Marketing and Economics, 17, 257-323.
  5. Damangir, Sina, Rex Du, and Ye Hu (2018), “Uncovering Patterns of Product Co-Consideration: A Case Study of Online Vehicle Price Quote Request DataJournal of Interactive Marketing, 42, 1-17.
  6. Du, Rex, Ye Hu, and Sina Damangir (2015), “Leveraging Trends in Online Searches for Product Features in Market Response ModelingJournal of Marketing, 79(1), 29-43.
  7. Du, Rex and Wagner Kamakura (2015), “Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor AnalysisInternational Journal of Research in Marketing, 32(1), 94-112.
  8. Hu, Ye, Rex Du, and Sina Damangir (2014), “Decomposing the Impact of Advertising: Augmenting Sales with Online Search DataJournal of Marketing Research, 51(3), 300-319.
  9. Eunkyu Lee, Richard Staelin, Weon Yoo, and Rex Du (2013), “A "Meta" Analysis of Multi-Brand, Multi-Outlet Channel SystemsManagement Science, 59(9), 1950-1969.
  10. Du, Rex and Wagner Kamakura (2012), “Quantitative TrendspottingJournal of Marketing Research, 49(4), 514-536. Finalist, William F. O’Dell Award.
  11. Kamakura, Wagner and Rex Du (2012), “How Economic Contractions and Expansions Affect Expenditure PatternsJournal of Consumer Research, 39(2), 229-247.
  12. Du, Rex and Wagner Kamakura (2011), “Measuring Contagion in the Diffusion of Consumer Packaged GoodsJournal of Marketing Research, 48(1), Feb., 28-47.
  13. Du, Rex and Wagner Kamakura (2008), "Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget," Journal of Marketing, 72(6), 109-131.
  14. Du, Rex, Wagner Kamakura, and Carl Mela (2007), "Size and Share of Customer Wallet," Journal of Marketing, 71(April), 94-113. Finalist, Marketing Science Institute/H. Paul Root Award.
  15. Du, Rex and Wagner Kamakura (2006), "Household Life Cycles and Lifestyles in the United States," Journal of Marketing Research, 43(1), 121-132.
  16. Moorman, Chris, Rex Du, and Carl Mela (2005), "The Effect of Standardized Information on Firm Survival and Marketing Strategies," Marketing Science, 24(2), 263-274.
  17. Du, Rex, Eunkyu Lee, and Richard Staelin (2005), "Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand," Quantitative Marketing and Economics, 3(4), 393-418.
  18. Du, Rex and John Farley (2001), "Research on Technological Innovation as Seen through the Chinese Looking Glass," Journal of Enterprising Culture, 9(1), 53-89.
  19. Clarke, Thomas and Rex Du (1998), "Corporate Governance in China: Explosive Growth and New Patterns of Ownership," Long Range Planning, 31(2), 239-251.

 

    Other Publications

  • Du, Rex (2011), “Research Reliability and Validity,” Wiley International Encyclopedia of Marketing, John Wiley & Sons, 249-253.
  • Du, Rex (2011), “Univariate Techniques,” Wiley International Encyclopedia of Marketing, John Wiley & Sons, 283-288.

 

 

    Teaching 

 

   Professional Activities and Affiliations

  • Member of Editorial Review Board, Journal of Marketing Research (2020)
  • Reviewer, Marketing Science (2005 to present)
  • Reviewer, Journal of Marketing (2006 to present)
  • Reviewer, Journal of Marketing Research (2007 to present)
  • Reviewer, Management Science (2008 to present)
  • Reviewer, Journal of Retailing (2008 to present)
  • Reviewer, Journal of Interactive Marketing (2011 to present)
  • Program Committee, AMA Advanced Research Technique Forum (2012, 2015)
  • American Marketing Association
  • INFORMS Society for Marketing Science