Bauer College Launches

New Online Store Offers Limited-Edition Bauer Merchandise, With Proceeds Benefiting Bauer College Scholarships

Published on April 3, 2017

Photo: New Online Store Offers Limited-Edition Bauer Merchandise, With Proceeds Benefiting Bauer College Scholarship

Launched today, sells official and exclusive Bauer-branded merchandise, with proceeds benefiting student scholarships.

Today, the C. T. Bauer College of Business has launched a new online store that will allow supporters to show their pride and support student scholarships. offers official and exclusive Bauer College merchandise — initial inventory includes apparel and electronics, along with items for travel and business. Proceeds from each order will benefit Bauer College scholarships.

“This initiative is in direct response to feedback from alumni and supporters, who have asked us over the years for a broader range of branded merchandise to show their Bauer pride,” Bauer College Dean Latha Ramchand said.

She added: “This group has also been vocal about wanting to support Bauer students, and we now have a way to accomplish both objectives at once with”

The online store’s launch coincides with the first-ever Bauer Scholarship Month, happening in April. The college will recognize the critical role that scholarships play in the lives of students and donors this month, kicking off with the launch. Other Scholarship Month activities include a Facebook live show at 4 p.m. on April 13 where students can chat with graduate and undergraduate scholarship advisers on the college’s page (, along with a three-day #BauerGivesBack online crowdfunding campaign from April 19-21. was developed in partnership with BMP Partners, a Houston-based promotional products distributor where Bauer College alumnus Wesley Danson (MBA ’15) serves as the company’s president.

“ would not be a reality without the collaboration from BMP and in particular, Wesley Danson,” said Sara Brown, Bauer executive director of business operations. “As an alum, he is truly invested in the college’s success and our vision for supporting our students.”

To celebrate the store’s launch, the college is offering an exclusive promotion in the month of April. With the promo code LAUNCH, users can save 10% off a purchase of $50 or more between April 3 and April 30.