Initiative on AI & Digital Society

Use-inspired Research

Research on Laptop

 

The Bauer Initiative on AI and Digital Society is an interdisciplinary initiative — we seek to engage researchers in various fields and conduct use-inspired research that is practically important and theoretically grounded. The interdisciplinary initiative brings together research in fields like Information Systems, Marketing, Supply Chain Management, Human Resource Management, Finance, Accounting, Computer Science, and Computational Social Science.

Current Research Topics:

AI & Digital Systems

  • Artificial Intelligence & Business Analytics

    • Human-AI Interaction
    • Bot Design, Management, & Regulation
    • Social Media Analytics
    • Interpretable Machine Learning
  • Societal Impact and Business Value of AI, Digitization, and Analytics

    • Future of Work
    • Sharing Economy
    • Monitoring Technologies
    • Business Value of AI & Analytics
  • Design and Evaluation of IT-based Markets & Business Models

    • Digital Platforms
    • FinTech
    • E-Procurement & AI in Procurement
    • Live Streaming

AI & Operations

  • Supply Chain Management & Transportation

    • Chatbot
    • Procurement automation
    • Autonomous vehicles
    • Drones
  • Inventory Management

    • Automated inventory replenishment
    • Learning algorithm
    • AI-based warehouse management
  • Retail & Revenue Management

    • AI-based service monitoring
    • Search & recommendation algorithm
    • Pricing algorithm
  • Service Operations

    • Employee management
    • Machine learning
    • Scheduling algorithm

AI & Marketing

  • Personalization & Targeting

    • Automated marketing-mix decisions
    • Customer data management
    • Consumer tracking
  • Customer Engagement

    • Rich-media user-generated content
    • Computer-generated content
    • AR/VR-based shopping experience
  • New product development & Creative Design

    • Algorithm-driven product design
    • Brand logo design
    • Ad creative design

 

 


Bauer Initiative on AI & Digital Society

Kevin Hong, Ph.D.
Professor of Business Analytics and Bauer Senior Fellow
yilihong@uh.edu