Graduate and Professional Programs

Master of Science in Marketing Program

Program Overview
Program Details
Why Choose Bauer?
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Bauer Students Make Google Competition History
Students recognized for Google Online Marketing Challenge campaigns benefiting local non-profits.
Great Opportunity
The Princeton Review ranks Bauer 6th in list of greatest opportunities for women.
Bayou Startup Showcase
Annual event features entrepreneurs from UH, Rice pitching business plans.
Study in Paris
Bauer students visit Paris to study International Marketing and Luxury Branding.


For information on the MS Marketing program, please contact:


The Master of Science in Marketing program is a 36-hour program that can be completed in 12 months of full-time study or 24 months of part-time study. It offers:

  • Cutting-edge curriculum. Learn the latest in digital marketing, social media marketing, customer relationship management and more.
  • Customized learning. Lots of electives to build deep knowledge in areas such as Digital, Analytics, Product Management, Sales Leadership and Entrepreneurship & Technology. Read more here.
  • Connected to the business community. Opportunities and encouragement to do real-life projects with Houston’s business community. Read more here.
  • World-class faculty. The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for scholarly productivity in marketing, and our executive faculty have had the job you want. Read more about our faculty, publications and awards.
  • Prize-winning programs in digital marketing, selling and sales management, and entrepreneurship. Read more here.

Program Details | Why Choose Bauer? | Application Requirements | Frequently Asked Questions


Application Deadline
Semester Domestic Applicant International Applicant*
Fall 2019 June 1, 2019 Still accepting applications April 1, 2019
Spring 2020 November 1, 2019
October 1, 2019

* Those applicants who are classified as international by the UH Graduate Admissions Office, which includes applicants currently holding any type of visa and those needing a student visa.