Graduate and Professional Programs

Master of Science in Marketing Program

Career Paths
Why Bauer?


Bauer Students Make Google Competition History
Students recognized for Google Online Marketing Challenge campaigns benefiting local non-profits.
Great Opportunity
The Princeton Review ranks Bauer 6th in list of greatest opportunities for women.
Bayou Startup Showcase
Annual event features entrepreneurs from UH, Rice pitching business plans.
Study in Paris
Bauer students visit Paris to study International Marketing and Luxury Branding.


We are committed to the safety of our students, faculty, and staff due to the COVID-19 situation. For Fall 2020, we will be offering courses in several formats, face-to-face in socially-distant classrooms, "HyFlex" mode where the classroom lecture is livestreamed remotely, and synchronous and asynchronous online. And we are ready to move all of our courses online, if necessary.

For information on the MS Marketing program, please contact:


Thank you for your interest in the MS Marketing Program at the C. T. Bauer College of Business. This free preliminary application will only take a few minutes to complete, and will help you learn if you're a fit for the program – before you put together your formal application.

The Master of Science in Marketing program is a 30-hour program that can be completed in 12 months of full-time study or 22 months of part-time study. It offers:

  • Cutting-edge curriculum. Learn the latest in digital marketing, social media marketing, customer relationship management and more.
  • Customized learning. Lots of electives to build deep knowledge in areas such as Digital, Analytics, Product Management, Sales Leadership and Entrepreneurship & Technology. Read more here.
  • Connected to the business community. Opportunities and encouragement to do real-life projects with Houston’s business community. Read more here.
  • World-class faculty. The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for scholarly productivity in marketing, and our executive faculty have had the job you want. Read more about our faculty, publications and awards.
  • Prize-winning programs in digital marketing, selling and sales management, and entrepreneurship. Read more here.

Program Details | Why Choose Bauer? | Application Requirements | Frequently Asked Questions


Application Deadline

July 31, 2020


July 31, 2020



November 1, 2020

Spring 2021


October 1, 2020

Spring 2021