The Music Industry and the Digital Age

Mondays | 6 p.m.

Registration is now closed, please contact the Bauer Executive Education team at bee@bauer.uh.edu or call us at 713-743-4702 if you have any questions.

 

INSTRUCTOR:

Mathew Knowles, Ph.D., Founder, Music World Entertainment and Artist Management

COURSE DESCRIPTION:

Whether you are a music industry executive, staff producer, artist, songwriter, manager, music publisher, or just someone who cares about the entertainment industry, this course is essential to developing a core understanding of the music business, finding talent, marketing and business issues beneficial to those pursuing, or wishing to pursue, a career in the music industry.

Instruction focuses on practical issues surrounding free expression in the music industry and advanced concepts regarding relationships with publishing companies, record labels, recording studios, producers, managers and band members, branding & endorsements, media and touring. Through a dynamic assortment of lectures, special guest speakers, discussions and hands-on workshops, students will also developed a core understanding of how to build a successful team that can best prepare them to face challenges of this business that is constantly changing.

GOALS AND OBJECTIVES:

Provide students with an understanding of the principles to the music, entertainment and recording industry. Knowledge of these core principles will prove to be invaluable as the students continue their career in the entertainment industry.

COURSE EXPECTATIONS AND ASSESSMENT:

Students are expected to virtually attend class each week fully prepared to discuss the topic assigned for that week.

Required Books:

Grading - Based on the Completion of Exams, Assignments and Classroom Participation:

AGENDA

Week 1

Week 2

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Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12

Week 13

Week 14

Week 15

 


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CONTACT US: Gary Randazzo, Director:, 713-743-4754 | Adina Dawoodi, Program Manager