*If you prefer to attend this session from your own computer, then we will make a Skype for Business streaming link available to you. Smart phones, tablets, Chromebooks, and iPads are not compatible for usage. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.
Note for Mac users: Skype for Business must be downloaded to Mac computers prior to course. Mac computers may experience glitches while streaming.
WHO SHOULD TAKE THIS COURSE?
COURSE OBJECTIVE
This program provides business executives with knowledge and skills related to the unique business environment and business practices in the Greater China region including mainland China, Hong Kong and Taiwan. Developed and delivered by Bauer College faculty with extensive professional, academic, and personal experience in the region, the workshop combines Greater China regional environmental and political analyses with in depth study of business practices and strategies for success. Through case studies and interactive learning, participants acquire the leadership and management skills to develop successful business strategies for competing and/or further expanding in Greater China.
LEARNING OUTCOMES/COURSE ASSESSMENT
How will the learning be assessed?
COURSE MATERIALS
2 Harvard Business School Publishing cases and some mini cases and powerpoints by instructor.
COST: $2,840
COURSE STRUCTURE/TENTATIVE AGENDA
Time | Day 1 | Day 2 |
---|---|---|
9 - 10 a.m. |
Introductions The unique external (political, economic, social, cultural, technological) environment in Greater China: mainland China, Hong Kong and Taiwan. |
Developing long term relationships and guanxi in Greater China. Mini-case examples |
10 - 10:30 a.m. |
Break |
Break |
10:30 a.m. - 12 p.m. |
Successful companies in Greater China region. Compare and contrast with US/European and Japanese firms. |
Case study 2: US firm in China. |
12 - 1:30 p.m. |
Working Lunch: Identifying opportunities and challenges. |
Working Lunch: Identifying opportunities and challenges. |
1:30 - 3 p.m. |
Case study 1: Global Chinese firm |
Lessons learned and effective strategies for business success in Greater China.. Panel of business executives. |
3 - 3:30 p.m. |
Break |
Break |
3:30 - 5 p.m. |
International business strategies for competing in emerging markets. |
Bringing it all together: What did I learn? What can my firm do to expand into or compete more effectively? Group and individual sessions. |
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CONTACT US: Cheryl Baldwin, Director:, 713-743-8984 | Adina Dawoodi, Program Manager