Managing Communications in a Crisis

Now Available Virtually

*If you prefer to attend this session from your own computer, then we will make a zoom calendar event available to you. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.

COURSE DESCRIPTION
There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, such as the coronavirus pandemic, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.

Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. We already know that great leaders are great communicators, and how a leader handles a crisis will determine a satisfactory conclusion.

This virtual course offers a seven-step process for guiding you and your organization in planning and implementing effective communication solutions.

The course will be led by Marianne Gooch, an expert on public speaking, communications and leadership.

COURSE COST: $710