Blue Ocean Strategy: How to Create Uncontested Market Space

*If you prefer to attend this session from your own computer, then we will make a Skype for Business streaming link available to you. Smart phones, tablets, Chromebooks, and iPads are not compatible for usage. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.

Note for Mac users: Skype for Business must be downloaded to Mac computers prior to course. Mac computers may experience glitches while streaming.



This course provides participants with a foundation in Blue Ocean Strategy using experiential learning techniques that can be applied to almost any company in any industry. Blue Ocean Strategy is a set of systematic tools that use an analytical framework to allow companies to break away from the red ocean of bloody competition and create a Blue Ocean of uncontested market spaces in which their competition is irrelevant. Taught by an authorized BOS Trainer, this strategy is based on the National best-selling book by Professors Kim and Mauborgne, Blue Ocean Strategy takes years of research in dozens of industries and demonstrates how a specific, well-executed strategy can move companies ahead of the competition.


Dr. Alan D. Lish D.B.A. | Bio


Time Day 1 (Afternoon Only) Day 2 (Morning & Afternoon)

9 a.m. - 12 p.m.

Blue Round 1 Decisions
Blue Round Debriefing
Discussion of BOS Principles
Introduction to Blue Round 2
Blue Round 2 Decisions

1 - 5 p.m.

Introduction to Blue Ocean Strategy
Blue Ocean Strategy Tools
Introduction to BOS Simulation
Red Round Simulation
Introduction to Blue Round

Blue Round 2 Debrief
Introduction to Blue Round 3
Blue Round 3 Decisions
Blue Round 3 Debrief
Workshop Wrap-up

*NOTE: The Participant Handbook is part of the simulation. There is no need to purchase/read the book “Blue Ocean Strategy” by Kim & Mabourgne.

Custom program: This course could also be offered as a custom program to specific companies.


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CONTACT US: Gary Randazzo, Director:, 713-743-4754 | Jennifer Coppock, Program Manager: 713-743-4702