Search Engine Optimization

July 16, 2018 or May 13, 2019 | 9 a.m. - 5 p.m.

*Course can be taken individually, or as a part of the Digital Marketing Certificate.

COURSE DESCRIPTION
Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website?

The two legs of a successful search marketing program are 1) using search engine optimization (SEO) to enhance your position in organic search results, and 2) managing pay-per-click (PPC) advertising to ensure the profitability of paid search results. This course covers the SEO side of successful search marketing. Like our companion course in PPC advertising, it will provide up-to-date and practical search marketing information and give you practice at hands-on challenges. You’ll be empowered to use what you learn from this course to start driving traffic to websites immediately. Topics include:

COURSE COST
$1,420

INSTRUCTOR
Bill Zahn | Bio
Danny Gavin | Bio

 


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