Now more than ever from baseball to politics and from supply chain to marketing, data analytics is helping decision makers understand information can be used to design and deploy superior strategies that produce superior results. Managers and leaders from all levels of the organization need to understand how to define the challenges they face and how to employ analytics to address those challenges. This course will help you apply analytical business strategy by putting data analytics to valuable use inside of your company creating a solid base of knowledge which will allow you to go out and solve real world business problems.
This course presents an overview as well as practical guidelines for applying analytics and data to complex business decisions as they arise. The textbook used in the course will be Profit from Science, written by the instructor.
Working knowledge of business terminology and general business practices. Basic mathematics and computer skills, and cursory familiarity with information technology.
LEARNING OUTCOMES/COURSE OBJECTIVES
COURSE STRUCTURE AND MATERIALS
The course is based upon lectures, exercises done in class, exercises done by students outside of class, exercise solution discussion, and case discussion.
George Danner, President, Business Laboratory | Bio