Undergraduate

BBA in Marketing

Overview
Courses
Interest Areas

Selling Sales Management

Description of career opportunities

The largest number of career opportunities for marketing majors is, by far, in the field of selling and sales management. The positions often pay very well and offer substantial autonomy.There are many different kinds of selling. There is “outside” sales, where you call on customers, and “inside” sales, where customers come to you (retail sales are a form of inside selling, as are industrial sales where customers call with inquiries). There is selling to businesses and selling to consumers. There is selling to new buyers and selling to existing buyers. Many of the best jobs in selling involve outside selling to businesses, with a primary focus on maintaining and expanding relationships with existing customers and a lesser focus on selling to new accounts. This type of selling is the focus of our selling curriculum.

How many jobs are available?

Hundreds. These jobs are available through the Sales Career Mixer, Rockwell Career Services, personal networking, and want ads.

Who is it good for?

Selling is a good career choice if you: like to get out and meet people; are diligent enough to work without close supervision; are a good enough listener to understand what your customers need; and are honest and responsible, so you will keep your word to customers and put their interests first.

Suggested courses

Students interested in selling careers should apply to the Program for Excellence in Selling (PES). See http://www.bauer.uh.edu/sei/undergraduate/admission.php for application information. If admitted to PES, you will take the following courses:

  • MARK 4373, Advanced Professional Selling
  • MARK 4376, Customer Relationship Management
  • MARK 4374, Sales Management
  • MARK 4375, Key Account Selling (optional; may be substituted for MARK 3339 as a requirement in the MARK concentration)
  • MARK 4179, Sales Practicum

Other suggested courses for MARK majors in PES:

Overview of Marketing Interest Areas

Course Number Course
Title
PES R MR&A MC
MARK 3336 Elements of Marketing R R   R
MARK 3337 Professional Selling R R   R
MARK 3339 Marketing Strategy R R   R
MARK 4338 Marketing Research     SS SS
MARK 4339 Database Marketing S S SS S
MARK 4362 Applied Buyer Behavior   S S SS
MARK 4363 International Marketing       S
MARK 4364 Retailing Management   SS    
MARK 4365 Electronic Commerce   S   S
MARK 4366 Business to Business Marketing S     S
MARK 4367 Advertising and Promotion Management   S   SS
MARK 4368 Pricing   S S  
MARK 4372 Services Marketing S S   S
MARK 4373 Advanced Professional Selling R      
MARK 4374 Sales Force Management R      
MARK 4375 Key Account Selling (R)      
MARK 4376 Sales Force Automation R      
MARK 4179 Sales Practicum R      
MARK 4390 Marketing for Non-Profit Organizations       S
HRMA 4397 Revenue Management      S  
GENB 4396 Business Internship      SS SS SS