Career Paths
Marketing BBA Interest Areas
There are a variety of career opportunities for marketing majors. Some of the more common career paths, along with a list of corresponding courses, are linked and listed below:
Overview of Marketing Interest Areas
* SS = Strongly Suggested, S = Suggested, R = required, NA = Not Available (PES Only)
Course Number |
Course Title |
PES |
DM |
MR&A |
MC |
R |
---|---|---|---|---|---|---|
MARK 3336 |
Elements of Marketing |
R |
R |
R |
R |
R |
MARK 3337 |
Professional Selling |
R |
R |
R |
R |
R |
MARK 3339 |
Marketing Strategy and Planning |
R |
R |
R |
R |
R |
MARK 4332 |
Social Media Marketing |
|
SS |
|
SS |
|
MARK 4333 |
Search Engine Marketing |
|
SS |
|
|
|
MARK 4338 |
Marketing Research |
|
S |
SS |
SS |
|
MARK 4339 |
Database Marketing |
|
SS |
S |
S |
S |
MARK 4362 |
Applied Buyer Behavior |
|
S |
S |
S |
S |
MARK 4365 |
Introduction to Digital Marketing |
|
SS |
|
S |
S |
MARK 4367 |
Advertising and Promotion Management |
|
|
|
SS |
S |
MARK 4368 |
Pricing |
|
|
S |
|
S |
MARK 4373 |
Advanced Professional Selling |
R |
NA |
NA |
NA |
NA |
MARK 4374 |
Sales Force Management |
R |
NA |
NA |
NA |
NA |
MARK 4375 |
Key Account Selling |
SS |
NA |
NA |
NA |
NA |
MARK 4376 |
Customer Relationship Management |
R |
NA |
NA |
NA |
NA |
MARK 4377 |
Sales for Social Impact |
S |
NA |
NA |
NA |
NA |
MARK 4378 |
Selling Financial Services |
S |
NA |
NA |
NA |
NA |
MARK 4379 |
Personal Branding |
R |
NA |
NA |
NA |
NA |
MARK 4380 |
Digital Selling |
R |
NA |
NA |
NA |
NA |
BUSI 3302 |
Business Internship |
SS |
SS |
SS |
SS |
SS |