Undergraduate

BBA in Marketing

Overview
Courses
Specialty Program
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A Solid Foundation for a Career in Marketing

Topics covered in Marketing (MARK) courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan.

There are several different interest areas in Marketing that students can choose from and are appropriate for students who plan careers in these areas of Marketing.

  • Selling and sales management
  • Retailing
  • Market research and analysis
  • Marketing communications