BBA in Marketing
A marketing major is appropriate for students who plan careers in fields such as
- Selling and sales management
- Retail merchandising or retail operations
- Market research and analysis
- Marketing communications
Topics covered in marketing (MARK) courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan.
Students wanting to graduate with a major in Marketing must fulfill the general BBA degree requirements, plus follow the course of study listed in the UH Marketing and Entrepreneurship Catalog. Specific course recommendations for students with interests in
- Selling and sales management
- Retailing
- Market research and analysis
- Marketing communications may be found at BBA Marketing Interest Areas
Course Requirements & Details
Course requirements and details can be found at the Undergraduate Marketing Course Catalog from the UH Main site. For a current degree plan, visit the UH Marketing & Entrepreneurship Catalog.
Marketing Interests Area
- Selling and Sales Management
- Retailing
- Market Research Analysis
- Communications Interest Area
- Other Career Opportunities
- Courses
Student Resources
