Department of Marketing & Entrepreneurship

Welcome to the Department of Marketing & Entrepreneurship in the C. T. Bauer College of Business. Our mission is (a) to conduct high-quality research in Marketing, Entrepreneurship, and related disciplines, (b) to make a difference in the lives of our students, and (c) to serve the broader interests of our College, our University, and our community.

How We Rank

Marketing: The Chronicle of Higher Education and Academic Analytics ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing in 2007. Bauer doctoral students have won the Howard Award for the best dissertation in the field of marketing twice in the past decade.

Selling: Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship: Entrepreneur magazine and The Princeton Review rank Bauer's undergraduate Entrepreneurship program #1 in the nation. In the past five years, Bauer students have won more awards than any other school in national undergraduate business plan competitions.

News

Read more award stories on our Marketing Awards page

Congratulations to Prof. Noah Lim on receiving the Management Science Meritorious Service Award for 2009.

Congratulations to our WCE students on being invited to visit the headquarters of Berkshire Hathaway and meet legendary investor Warren Buffett.

Congratulations to doctoral alumnus Doug Hughes on winning the 2009 Doctoral Dissertation award from the American Marketing Association Selling and Sales Management Special Interest Group.

Congratulations to doctoral alumnus Werner Reinartz on winning the American Marketing Association’s Varadarajan Award.