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Vanessa Patrick-Ralhan, professor, marketing

"I DON'T" VERSUS "I CAN'T"

Faculty: Vanessa Patrick-Ralhan, professor, marketing

Publications: The New York Times; Business Insider

Insights: Saying "no" can be hard. But, framing your refusal using the words "I don't" versus "I can't" makes it easier and more effective. Patrick's co-authored study has appeared in numerous publications: the New York Times, the Wall Street Journal, Forbes, Inc. magazine, and, even in a viral video by Internet celebrity Marie Forleo! Published in the Journal of Consumer Research in 2012, the research showed the importance of framing a refusal using empowering language like "I don't" versus "I can't" to say "no" effectively without pushback. So the next time, you need to say "no" just frame it using "I don't...". End of story.

 


 

Jaana Porra, associate professor, decision and information sciences

COMPUTER HISTORY, A LOOK BACK

Faculty: Jaana Porra, associate professor, decision and information sciences

Publication: Scandinavian Journal of Information Systems

Insights: Porra is part of a small, but growing international group of IS professors who believe that there is an urgent need to record what has happened around the rapid advancement of computer technology in Scandinavia and elsewhere. She and two colleagues were guest editors for a special issue on Scandinavian IS history published in June, and she is working on a similar treatment on IS computer history in the United Kingdom. Her work assesses the impact of evolving technology on individuals’ lives, organizations, countries and humanity at large.

 


 

Nisan Langberg, associate professor, finance

EARNINGS REPORT MANIPULATION

Faculty: Nisan Langberg, associate professor, finance

Publication: Journal of Accounting Research

Insights: Langberg and co-authors look at the ways business managers can distort production to impact earnings reports, and find that stretching the numbers to indicate over-production hurts a firm’s value but actually increases overall profits in the industry at the expense of consumers. Their analysis, recently accepted for publication, also suggests that the over-production tactic is more common for firms that are competing in young and growing industries, while under-production is more prevalent for firms that are competing for market share in more mature industries.

 


 

Paul Povel, John H. and Jeaneane Duncan Professor of Finance

THE PROBLEM OF EXCESSIVE INCENTIVES

Faculty: Paul Povel, John H. and Jeaneane Duncan Professor of Finance

Publication: Journal of Accounting and Economics

Insights: Povel and a co-author report that increased competition to hire CEOs leads to higher-powered incentive contracts. Those contracts result in improved performance but also more misreporting of firm performance. If the skills and abilities of CEO candidates are difficult to observe, and if firms can misreport their performance, then the ascent of competition for CEOs can actually destroy value because firms must offer excessively high-powered incentive contracts that lead to excessive misreporting.

 


 

Melanie Rudd, assistant professor, marketing

THE AWE EFFECT

Faculty: Melanie Rudd, assistant professor, marketing

Publication: The New York Times

Insights: Moments of awe bring us into the present moment, influencing our perception of time and, in turn, our decision-making and how we feel about our lives. The May Times’ article cites a 2012 study published in Psychological Science, in which Rudd and co-authors conclude that those who experience awe feel more rich in time and less impatient, which leads them to be more likely to volunteer their time to help others. This expanding of people’s perception of time also makes them more apt to value experiences over material products and express greater satisfaction with life.

 

 

EXECUTIVE DIRECTOR OF COMMUNICATIONS

Jessica Navarro

CONTRIBUTING WRITERS

Julie Bonnin
Tedric Breed (BBA ’13)
Wendell Brock
Dan and Carol Crumrine
C. Gregory Harper (MBA ’97)
Robert E. King
Joe W. Martin (BBA ’76)
Jessica Navarro (BA ’07, MA ’12)
Amanda Sebesta
Hilario “Eli” Yanez-Puentes (BBA ’17)

GRAPHIC DESIGN

Kaelyn Williams

PHOTOGRAPHY

Nicki Evans

VIDEO

Charlie Propst (BA ’10)

WEB DEVELOPMENT TEAM

Brandon Moeller
Marla Molony

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