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Bauer Researcher Recognized as Finalist for H. Paul Root Award

A C. T. Bauer College of Business marketing professor’s research on what drives viral content online was one of the most significant marketing research papers of 2019, according to the American Marketing Association (AMA) and Marketing Science Institute (MSI).

Latest News

Bauer's Bill Gilmer Assesses the Economic Impact of the Coronavirus

Houston is the biggest city in Texas, the fourth biggest in the United States and a major base for most of the world’s largest energy companies. What happens here is felt globally.

Bauer College Appoints Director of Digital Learning

The C. T. Bauer College of Business has appointed its first-ever Director of Digital Learning, Emese (Mesh) Felvégi, who will develop and direct initiatives designed to empower faculty and support students as they transition to teach and learn online.

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College shares best practices, resources for Bauer students and faculty.
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GMAT waivers, online and at-home GRE & TOEFL testing available.
Give a Shoutout to a #UHBauer Student
Send students a short video message of support.
'Innovation with an Entrepreneurial Spirit'
Houston Mayor proclaims March 3 is C. T. Bauer College of Business Day.
7 Distance Learning Tips from #UHBauer Students
ELASP Peer Leaders share their advice about adjusting to the changes.
Bauer in D.C.
Fellows share their February adventures in nation's capital.

Inside Bauer Magazine

Inside Bauer

Inside Bauer is produced for the C. T. Bauer College of Business by the Office of Communications within the Office of the Dean. Distributed twice a year, the magazine highlights student success, faculty research and innovation, programs, alumni and donors, and more.

This issue focuses on the changing face of business school and how we are evolving to address a broader and deeper base of students, a more complex and connected world, and industries that are adapting to meet similar challenges.

We hope to show how Bauer College is innovating through stories about faculty research, like Assistant Professor Melanie Rudd's exploration of mood and meaning. This issue also includes stories about students and recent alumni who are finding careers in uncharted waters — take Rani Ramchandani (BBA '14), an operations associate for a community-driven crowdfunding company, or Bertha Ciliberto (MBA '18), manager of data science for a software company and analytics lab that develops decision support solutions for commodity supply and trading businesses.

And, with this focus on innovation in business education, it makes sense that we're looking closely at areas where Bauer College is evolving, including two new master's degree programs and the addition of Dean Paul A. Pavlou to the college's leadership team.

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For direct media inquiries and to interview a faculty expert, contact:

Jessica Navarro
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Office of Communications
Melcher Hall Room 320G
University of Houston
Houston, TX 77204-6021

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