Graduate and Professional Programs

Master of Science in Marketing

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For information on the MS in Marketing program, please contact:

Edward Blair
Michael J. Cemo Professor of Marketing & Entrepreneurship and Chair of the Department of Marketing & Entrepreneurship
Email: blair@uh.edu

The goal of the Master of Science in Marketing program is to provide graduates with skills that allow them to effectively market goods and services and advance their careers and businesses.

The program offers a wide variety of electives that give students not just a broad understanding of marketing, but also the flexibility to build deep knowledge in specialized areas such as:

  • Interactive (or digital) marketing
  • Marketing analytics
  • Product development and management
  • Sales management