Institute for Health Care Marketing


Interesting Health Care Marketing Articles

  • Soaring Insurance Costs from -
  • Health? Why me Worry? Actually, Yes. An excellent article in the Washington Post on worrying and health.
  • Health Care, Buffet Style. Check out this story from which discusses how patients pay flat fee for unlimited visits in a year to the doctor.
  • Cultural Gaps that Impede Health Care Delivery. An article from describing on how attitudes of patients in regards to the role of medicine can vary by culture, and how physicians can improve their effectiveness by recognizing and adjusting their communication to be culture-sensitive.
  • Health Care Research Spending in the U.S.: The research spending on health care is alive and well. Ninety-six billion dollars is spent on health care research, thank you very much. Wait. Did you say billion, with a "b"? Wait, again, did you say, just health care research? Read more at

Grants Received

A grant of $119,000 from the National Science Foundation was recieved by Principal Investigator, Partha Krishnamurthy, for studying Risk Preference in Health Decisions. A paper from this research was published at the premier decision-making journal, Organizational Behavior and Human Decision Processes. Research from this grant was also presented iin seminars at the University of Chicago, the Ohio State University and Tulane University.

A grant of $126,000 from the U.S. Department of Energy to study the effect of a unique Minnesota law concerning the privacy of health care information was received by co-principal investigators Mark Rothstein, Betsy Gelb, and Steven Craig in 1997.

Note: The Institute neither receives nor spends funds. However, funding for Institute projects is provided by sponsors through the Bauer College Education Foundation as follows:

  • $5000 annually from Lone Star Research for assistance with Health Poll
  • $50,000 in research grants from the Division of Cancer Prevention, University of Texas M. D. Anderson Cancer Center, to study insurance coverage of preventive medicine, to design marketing plans for smoking cessation programs, and to evaluate skin cancer prevention programs (1989-1994)
  • $9000 grant from TSO to study opinions of eye care (1988)
  • $3000 grant from the Houston Area Health Care Coalition to study factors influencing purchase of cancer checkups (1986-87)