Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Photo: Dr. Vanessa Patrick

Every two weeks, the Bauer Business Minds newsletter showcases the research accomplishments of Bauer faculty and doctoral students. Central to our mission at Bauer is "to offer leading-edge, student-centered education that is accessible and affordable, founded on research and grounded in the real world." As such, the research enterprise is at the heart of what we do at Bauer.

In this edition of the newsletter, I will summarize some of the key milestones and success stories of 2020. Each link will lead you to a featured story, a collection or a video or podcast.

World-class Research Recognized

Our faculty continued to publish research at the topmost academic journals. Bauer research conducted by our faculty and doctoral students was recognized by the following leading academic associations for research-related excellence: Financial Management Association, Marketing Science Institute, American Accounting Association, American Marketing Association, INFORMS Society for Marketing Science, INFORMS Information Systems Society, the Journal of the Association for Information Systems, Journal of Retailing and, the University of Houston.

Showcasing Faculty Expertise

In the past year, we celebrated the research excellence of our faculty in several ways. We launched Bauer Business Focus on Houston Public Media. To review the episodes and for further reading by the featured faculty, please visit: We sent out over twenty Bauer Business Mind newsletters showcasing the importance and impact of our research. We continue to feature faculty on the Bauer Working Wisdom podcast: The most recent episode can be found here where I chat with Dr. Funda Sahin.

Creating a Collaborative Research Community

Our faculty and doctoral students participated in four interdisciplinary research roundtables over the past year on topics from transformational research to AI and the future of work. We hosted a college-wide Distinguished Speaker event featuring Dr. Derek Avery on "Inclusive Leadership" a strategic priority for the Bauer College to spark a conversation about inclusion that permeates all departments at Bauer. We also hosted the 2020 Inaugural Doctoral Working Paper showcase and competition.

As this unprecedented year comes to an end, I recognize with deep gratitude the support and hard work of our leadership team, our faculty, staff, students, corporate partners and well-wishers. Together, we will continue to make the Bauer research enterprise something to celebrate!

Have a Happy and Safe Holiday Season! We will see you again in the New Year!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.