Bio
Rambod Dargahi is a doctoral student in Marketing at the C.T. Bauer College of Business, University of Houston. Prior to beginning his doctoral studies, Rambod received a Bachelor in Electrical Engineering from the University of Tehran and an MBA from Sharif University of Technology. Having been trained in Mathematics, Microeconomics, Industrial Organization, and Game Theory, he is interested in marketing phenomena from an analytical modeling perspective.
Rambod is currently working on modeling a form of marketing strategy known as co-creation. Co-creation is the act of engaging customers in service or production processes to create mutual value through dynamic collaboration and within experience environments. As his primary interests, Rambod aims to understand the way in which firms implement this strategy by considering optimal levels of co-creation and customers' decision-making processes as they choose their ideal products.
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